Discover the Infinite Charms of Okinawa with JTB's New Campaign

JTB Corporation is excited to announce the launch of a new domestic travel campaign, "Japan's Shun Okinawa," running from October 1, 2025, to March 31, 2026. This initiative is part of a long-standing effort by JTB since 1998 to invigorate tourism in various parts of Japan, focusing on the beauty and cultural richness of Okinawa. JTB aims to rediscover and promote the alluring aspects of Okinawa, encouraging more visitors to explore this enchanting island.

Campaign Highlights

- Campaign Duration: October 1, 2025 – March 31, 2026
- Target Region: Okinawa Prefecture
- Concept: "A place where both residents and visitors can shine together"

Okinawa, known for its breathtaking natural beauty and vibrant culture, is often described as a miraculous island that illuminates the hearts of those who visit it. The campaign’s slogan, "Infinite possibilities," encapsulates the goal of showcasing Okinawa's boundless charm to the world, fostering a spirit of joy for both inhabitants and travelers alike.

The campaign logo reflects the island's diverse attributes, including the sea, forest, sun, brilliance, love, and passion, expressed through five colors. The ribbon design symbolizes infinity, representing the limitless allure of Okinawa.

Unique Travel Opportunities

Personal Travel Products

Introduction of JUNGLIA OKINAWA
Mark your calendars for July 25, 2025, when the highly anticipated "JUNGLIA OKINAWA" opens its doors. This destination will offer early park entry, allowing visitors to explore the park 15 minutes ahead of regular hours, along with access to an exclusive partner lounge.

Family Travel Packages

Launching on October 6, 2025, JTB introduces special family travel options encouraging first-time trips for families in the "Wai Wai Family Okinawa Winter/Spring" plan. This package includes a $50 coupon for various activities to enhance family bonding. The initiative focuses on creating cherished memories through unique experiences tailored to winter and spring activities.

Culinary Experiences: Enjoy traditional Ryukyu cuisine, crafted by Ryukyu culinary masters across eight select hotels. The meals will highlight historical and cooking techniques, offering a taste of Okinawa's cultural heritage.

Group Travel Packages

For larger groups, JTB offers exclusive travel deals like the five-day journey through the Miyako and Yaeyama Islands, which includes visits to ten islands. Experience the white sandy shores of "Hama Island," often referred to as a terrestrial paradise, surrounded by emerald waters.

In January 2026, an exclusive four-day itinerary for Royal Road Ginza will feature heritage experiences, including a unique blending session at a historic sake brewery and a digital simulation of the Shuri Castle, a UNESCO World Heritage site.

Optional Tour Plans & Sustainability Efforts

To enhance the travel experience, JTB provides a range of local sightseeing options, encouraging travelers to engage more deeply with Okinawa's cultural scene. From workshops on vital sustainability practices to exclusive tours showcasing local heritage, visitors will find abundant opportunities to explore and appreciate the island.

JTB is dedicated to advancing sustainable tourism, working with partner hotels in Okinawa to implement various initiatives promoting environmental conservation and community engagement.

Conclusion

The "Japan's Shun Okinawa" campaign promises a vibrant and enriching experience for all travelers while spotlighting the incredible offerings of Okinawa. Explore nature, enjoy cultural exchanges, and participate in culinary adventures that will leave lasting memories. Stay tuned for more updates and prepare for an unforgettable journey to this stunning island paradise!

Follow JTB's official website and social media for more details and updates: