Catch the Excitement at the Instax Mini 41 Pop-Up Store in Shinjuku

Discover the Instax mini 41 at ROOM 41 Pop-Up Store

Fujifilm Corporation is excited to unveil the pop-up store, 'instax mini 41™ POP UP STORE -ROOM 41-', where photography enthusiasts and casual users alike can experience and purchase the latest addition to the instax™ series. This unique event will take place from July 18 to July 31, 2025, at the stylish 'BEAMS NEWS' concept store located within the JR Shinjuku Station.

Experience the Mini 41

At ROOM 41, visitors will have the chance to explore the stylish instax mini 41 camera firsthand, designed not just for photography but as a fashionable accessory. The store will feature a cozy environment where attendees can take photos using the mini 41 and see their memories printed instantly. It’s more than just a camera; it’s an opportunity to embrace creativity and fashion together.

The aesthetics of the mini 41 camera are striking with its sleek black and silver design highlighted by bright orange accents, making it a must-have for anyone looking to enhance their photographic style. Visitors will find various fashionable apparel and accessories hand-picked by BEAMS that complement this trendy camera.

Fun Surprises Await

The excitement doesn’t end there! Guests participating in the photo-taking experience will have a chance to win an exclusive branded keychain designed to hold instax prints. However, supplies are limited, so make sure to join in on the fun early to claim your souvenir.

Store Details

The instax mini 41™ POP UP STORE -ROOM 41- is located within BEAMS NEWS, at: 2F Ekinaka, NEWoMan Shinjuku, 5-24-55 Sendagaya, Shibuya, Tokyo. The opening period runs from Friday, July 18, to Thursday, July 31, with operating hours from 9 AM to 9 PM (on Sundays, July 20 and 27, the store will close earlier at 8:30 PM). This pop-up store serves as a platform looking to merge fashion with modern photography.

Engaging the Community

Fujifilm and BEAMS have long been leading figures in the cultural scene. The instax mini 41 aligns with the brands’ vision of fostering a community that appreciates creativity in both everyday life and fashionable endeavors. With the new camera's close-up mode and auto-exposure feature, capturing stunning photographs has never been easier.

Stay Connected

For those interested in learning more about instax products or BEAMS, check their official websites and social media:

Conclusion

Mark your calendars for this limited-time event! Whether you are a photography lover or searching for a chic fashion accessory, the instax mini 41 and the vibrant atmosphere of ROOM 41 promise to deliver an unforgettable experience. Don’t miss out on this opportunity to enhance your style and capture life’s moments with instax!