Omni Hotels & Resorts and Peter Millar Unite for Exclusive Partnership to Enhance Guest Experiences

A Unique Collaboration: Omni Hotels & Resorts and Peter Millar

Omni Hotels & Resorts has recently announced a groundbreaking partnership with the esteemed luxury brand Peter Millar, known for its classic and elegant American style. This exceptional collaboration is particularly noteworthy as it marks both Omni's first brand-wide designer collaboration and Peter Millar's inaugural entry into the hospitality realm.

Michael Innocentin, Chief Marketing Officer at Omni Hotels & Resorts, expressed the significance of the partnership, stating, "This collaboration represents the exciting union of two brands built on the foundations of heritage, quality, and timeless style. Together, we aim to bring fresh inspiration to the guest experience, emphasizing our mutual commitment to thoughtful design, refined comfort, and genuine hospitality."

Echoing this sentiment, Paul Nugent, Chief Marketing Officer at Peter Millar, shared his enthusiasm about the collaboration, calling it a natural fit. "We are thrilled to partner with Omni, given our shared values and aesthetics. This venture allows us to extend our brand vision beyond our usual scope and enhances our impact in our home city of Raleigh."

This partnership is set to redefine the intersection of luxury lifestyle and hospitality by introducing custom-branded suites at the Omni La Costa Resort & Spa in Carlsbad, California, and the Omni PGA Frisco Resort & Spa in Frisco, Texas. Slated for debut in April 2026, the Peter Millar Suites will transport guests into a realm of sophisticated design and elevated comfort that reflects the brand's signature aesthetic.

Each suite will feature bespoke design elements, including exclusive cashmere blankets inspired by early Peter Millar sweater designs, branded golf bags, and putting greens. In addition, guests will enjoy all the comforts of home with high-end amenities like custom pool table felt in a signature plaid pattern, chrome-accented wallcoverings nodding to denim hardware, and curated playlists paired with a Transparent Turntable and speaker.

According to Laura McKoy, the Chief Creative Officer at Omni Hotels & Resorts, "The Peter Millar Suites are intended to immerse guests in an experience that embodies refined details and craftsmanship. Every texture and material was meticulously selected to reflect timeless style and true luxury, creating moments that feel inviting yet elevated."

In addition to the lavish accommodations, this partnership will see the introduction of the first-ever Peter Millar Coffee Shop at the upcoming Omni Raleigh Hotel. This coffee shop, set to open in late 2028, will feature a custom medium-dark roast blend from Black & White Coffee Roasters, offering a delightful experience for enthusiasts of gourmet coffee.

Jason Cater, Chief Creative Officer at Peter Millar, commented on the collaboration, saying, "Working with Omni has been a fantastic creative journey. We are always looking for inspiration in our surroundings and have a deep passion for hospitality, food, and drink. This partnership gives us an exciting platform to channel the classic aesthetic and commitment to craftsmanship that our designs represent."

With integrated design elements and a focus on luxury and comfort, this collaboration sets a new standard for design-driven guest experiences at Omni Hotels & Resorts. For more information about this partnership, check out Omni Hotels.

In summary, the partnership between Omni Hotels & Resorts and Peter Millar not only elevates the luxury hospitality experience but also showcases the beautiful interplay between quality design and genuine hospitality—making every stay a memorable one.