Aurora Cannabis: Supporting Veterans with the Strains for Heroes Initiative

Aurora Cannabis: A Commitment to Our Veterans



In a moving gesture of support for those who have served, Aurora Cannabis Inc. is thriving with its Strains for Heroes initiative. This Canadian-based medical cannabis company has taken a decisive step to provide tangible assistance to veterans across the country. Each year, a generous five percent of the net profits from the sales of Strains for Heroes products are earmarked for donations to veteran-focused organizations, with a commitment to donating up to C$200,000. This initiative not only addresses the needs of veterans but also fosters a unique bond with the community that has bravely served the nation.

Engaging with Veterans



Geoff Hoover, Senior Vice President of Commercial Canada at Aurora, emphasizes that their connection to the veteran community goes beyond mere words. "For the third consecutive year, we are proud to stand alongside the veteran community, not just in compassion but in action,” Hoover stated. Their approach is rooted in collaboration and innovation, inspired by insights directly acquired from veterans who participate in the program. This ensures that Aurora develops high-quality cannabis products that genuinely cater to veterans' needs, transforming their stories of resilience into actionable support.

Customized Cannabis Strains



The Strains for Heroes initiative focuses on developing custom cannabis strains identified by veterans themselves. These strains are crafted with a clear intention to resonate with the needs of veteran patients, taking into account specific characteristics such as aroma, appearance, and therapeutic effects. Since the launch of this initiative in 2022, five unique strains have been created, each with names that carry significance: Valour, Courage, Honour, Esprit De Corps, and United Victory. By utilizing feedback from veterans, Aurora ensures that its products mirror the sentiments and necessities of those who have served, creating a meaningful connection between the brand and the consumers.

Community Outreach and Organizations Supported



Continuing to expand its reach, Aurora participates actively in community outreach as part of the Strains for Heroes initiative. The company has established partnerships with various organizations dedicated to veteran welfare, including Highway for Heroes, Post Traumatic Growth Association, Quilts of Valour Canada, Rainbow Veterans of Canada, True Patriot Love, Veterans Association, and 4Wheelers4Vets. These partnerships amplify voices within the veteran community and highlight the importance of support systems for those transitioning back to civilian life.

Looking Ahead



Aurora’s commitment to veterans represents a forward-thinking approach to corporate social responsibility that encourages other businesses to participate in meaningful initiatives aimed at supporting their communities. As this dedicated path continues to unfold, the cannabis company reinforces its pledge to deliver not just products but also support, care, and understanding to those who have sacrificed so much. For further information on the Strains for Heroes product offerings or to learn more about Aurora’s overarching veteran program, interested parties can visit AuroraMedical.com.

About Aurora Cannabis Inc.



With a presence extending across Canada, Europe, Australia, and New Zealand, Aurora Cannabis is central to the global cannabis movement, focused on improving lives through innovative cannabis solutions. Their diverse portfolio spans medical and adult-use brands, reflecting a comprehensive commitment to quality and responsible use. Their mission-driven approach positions them as a leader in the evolving cannabis landscape while ensuring they address the needs of all consumers. To find more about their offerings and initiatives, engage with them on social media platforms such as X and LinkedIn.

Aurora’s dedication to excellence in the cannabis industry, coupled with their Strains for Heroes initiative, highlights a remarkable blend of product innovation and community service, setting a precedent for others in the field.

Topics Consumer Products & Retail)

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