#Japan #Niigata #Musashi #ARUTANA #VIVA Home

Arc Lands Joins ARUTANA for a New Era in Retail Media

Arc Lands, which operates the home center chains VIVA Home and Musashi, has officially joined the retail media platform ARUTANA. This collaboration with DearOne, a subsidiary of NTT Docomo specializing in marketing solutions, aims to enhance customer engagement through digital advertising.

Background for the Collaboration

In today's retail landscape, the integration of experiences across various channels has become imperative. Arc Lands is focused on building robust customer touchpoints by introducing the VIVA Musashi app, set to launch in April 2026. This app will leverage a unified point system known as ACPO, allowing seamless transactions and offers across its various channels.

ARUTANA serves as a versatile retail media platform capable of distributing advertisements across multiple official apps for retail companies. By partnering with ARUTANA, Arc Lands aims to strengthen its app's functionality and improve personalized marketing efforts, providing tailored promotional content based on customer purchasing behavior and preferences. This initiative focuses on increasing foot traffic to stores while enhancing the overall shopping experience, integrating online and offline purchasing processes.

Enhancing Customer Experience with the VIVA Musashi App

The VIVA Musashi app, which forms the backbone of the advertising distribution on ARUTANA, was developed using DearOne's user-centric app development service, ModuleApps2.0. The app is designed to ensure convenience for customers, allowing them to accumulate both ACPO and Rakuten points through a single barcode. Furthermore, it features a tiered membership system that offers a maximum 4% cashback, along with innovative functionalities like retroactive point additions through receipts.

This partnership allows advertisers to effectively reach users of the VIVA Musashi app, who show a high purchasing intent related to home improvement and DIY projects. By delivering targeted ads from initial online browsing to the critical purchasing moment within the store, this platform provides a comprehensive advertising solution tailored to customer journeys.

DearOne's vision includes establishing Japan's largest retail media network through ARUTANA, working alongside retail businesses and manufacturers to enhance customer experiences and create new lifestyle values.

Features of the VIVA Musashi App

The VIVA Musashi app aims to enhance shopping experiences at VIVA Home and Musashi. It not only facilitates point accumulation but also boasts various features, including access to the latest flyers, an online shop, and store locator functionalities, thus merging physical and digital shopping seamlessly.

For more details on the VIVA Musashi app, please visit the following link: VIVA Musashi App Features.

About ARUTANA

ARUTANA represents a revolutionary retail media platform that allows advertisers to distribute ads across multiple retail official apps. Advertisers only need to submit their ads to ARUTANA, which ensures broad reach to potential customers active in retail applications—75% of which are opened within stores—making it an effective tool for targeting consumers with high purchasing intent. Retailers can easily incorporate ARUTANA into their existing official apps without incurring significant development costs, thus securing new advertising revenues and quickly managing their ad placements through a user-friendly dashboard.

Discover more about ARUTANA at ARUTANA Platform.

About Arc Lands Inc.

Arc Lands Inc. is dedicated to enhancing life quality through its business, focusing on home and food industries via its leading home centers, VIVA Home and Musashi. With the mission 'To fill lives and hearts', Arc Lands continues to evolve and meet customer demands for richer living experiences.

• - CEO: Yoshifumi Sato
• - Headquarters: Niigata, Japan
• - Website

About DearOne Inc.

DearOne is a new subsidiary under NTT Docomo focusing on marketing solutions. It provides tools for developing official apps with varying functionalities through ModuleApps2.0 and introduces the broad-reaching ARUTANA retail media platform. Offering various Martech tools, including user behavior analysis and customer engagement tools, DearOne aims to support the growth of digital products like apps and e-commerce sites.

• - CEO: Yasuhisa Kawano
• - Headquarters: Tokyo, Japan
• - Website