#Japan #Tokyo #Tokyo University #YEBISU #Fukubis

Yebisu x Tokyo University of the Arts: The Creation of "Fukubis"

Sapporo Breweries, a group company of Sapporo Holdings, is set to introduce a stunning limited-edition can design for its Yebisu beer. The special can, named "Fukubis," will be released on December 2nd, 2025, just in time for the year-end celebrations. This design collaboration with the Tokyo University of the Arts signifies Yebisu's commitment to creativity, celebrating their 135th anniversary with a unique artistic touch.

The theme for this year’s "Fukubis" embraces the brand’s philosophy: "Because we enjoy it, we can change the world." A group of nine talented students from the university's design course participated in crafting various art pieces inspired by the essence of Yebisu beer and new forms of celebration. Among these creations, the design by Momo Kanaabe was selected for the "Fukubis" can.

Special Experience Event: "Fukubis ART GALLERY"

To celebrate the launch of "Fukubis," a special art exhibit titled "Fukubis ART GALLERY" will showcase the diverse artworks created by the participating students. This exciting event is set to run for three days at Sanagi Shinjuku from December 5th to December 7th, 2025, and will continue at Yebisu Brewery Tokyo from December 10th until January 19th, 2026.

Event Details:

• - Sanagi Shinjuku:

- Address: 3-35-6 Shinjuku, Shinjuku-ku, Tokyo, Japan
- Dates: December 5, 2025 (1 PM - 8 PM), December 6 (10 AM - 8 PM), December 7 (10 AM - 6 PM)

• - Yebisu Brewery Tokyo:

- Address: 4-20-1 Ebisu, Shibuya-ku, Tokyo, Japan
- Dates: December 10, 2025 - January 19, 2026
- Hours: Weekdays (12 PM - 8 PM), Weekends and holidays (11 AM - 7 PM), Closed on Tuesdays

Visitor Benefits:

Visitors at Sanagi Shinjuku will be able to enjoy some unique incentives:

• - Free Sample: A complimentary 350ml can of "Fukubis" for those aged 20 and above.
• - Postcard Gift: Attendees who share a post about "Fukubis" on their social media (X, Instagram, Facebook) will receive a postcard designed by one of the student artists.

At Yebisu Brewery Tokyo, participants will also receive the same postcard gift.

The Legacy of Yebisu Beer

First established in 1890, Yebisu beer has dedicated itself to perfecting the art of brewing. With a focus on using 100% malt and high-quality Bavarian aroma hops, Yebisu offers a distinctive taste characterized by its rich flavor and exquisite quality. As it celebrates its 135th year, the brand renews its commitment to producing exceptional beer, ensuring a delightful drinking experience with a complex finish and beautiful golden hue.

The collaboration between Yebisu and Tokyo University of the Arts offers a refreshing perspective on the celebration of beer, art, and community. Momo Kanaabe shared her feelings about this project by expressing the blend of thoughts and creativity that make this beer special. She hopes that drinkers will appreciate the familiar essence of Yebisu while experiencing a new and extraordinary celebration.

For more details about "Fukubis" and to stay updated on upcoming events, visit the exclusive Yebisu website.