#USA #San Francisco #AI Visibility #Search Party #generative optimization

Search Party Launches with Significant Funding to Transform AI Visibility

In the ever-evolving landscape of digital marketing, Search Party has recently stepped into the spotlight, emerging from stealth mode with a robust funding round of $3.5 million. Led by Fuse, a prominent venture capital firm, this funding aims at enabling brands to better navigate their visibility within the rapidly growing AI ecosystem, particularly with applications like ChatGPT, Claude, and Perplexity.

With a large percentage of consumers transitioning from traditional search engines like Google to AI for their information needs, Search Party positions itself to empower brands to reclaim their narratives. The startup proposes a comprehensive solution that does not just track visibility but also allows brands to actively influence the information presented by AI models.

CTO and co-founder Ryan Brown emphasized the unique capabilities of Search Party, stating, "AI models correspond to the signals we provide. Our platform offers brands technical transparency, allowing them to discern which sources impact their online presence and giving them the tools to modify these dynamics. If a brand doesn't articulate its story, someone else inevitably will." This highlights an important shift in marketing strategies where targeting AI systems is just as crucial as targeting human audiences.

Unlike traditional generative optimization tools, which may focus solely on visibility, Search Party digs deeper. It offers detailed insights into how AI systems construct their answers. Users can track unlimited queries related to their brand and develop strategies to shape perceptions through actionable insights. By doing so, brands can benchmark against competitors, ensuring they are not simply passive participants in the market.

Brandon Brown, CEO and co-founder, iterates the importance of this new marketing frontier, stating, "Today, you're not just marketing to consumers; you are marketing to AI, which in turn markets to people. Success lies in ensuring that your content appears in trusted AI sources and is communicated effectively so that AI understands it. This is where Search Party excels."

The co-founders, Brandon and Ryan Brown, are no strangers to entrepreneurship. They are also recognized for their role in establishing GRIN, a leader in the creator management platform space and Sacramento's first tech unicorn. Under Brandon's vision, GRIN grew exponentially, securing a valuation of $1 billion, while Ryan’s focus on engineering contributed to this success.

Brendan Wales, a general partner at Fuse VC, expressed his excitement about the future of Search Party: "The Brown brothers have a proven track record of building successful, category-defining companies. As generative search becomes the norm, the need for brands to understand their visibility and influence is crucial. We are thrilled to support Search Party's mission in reinventing how brands engage with AI."

With the not-so-distant future projected where AI will dominate as a primary discovery channel, Search Party aims to equip brands with the necessary tools to not only understand their visibility but also to control it actively. CEO Brandon Brown passionately stated, "In a year's time, AI will be the primary avenue for discovery, yet many brands will remain oblivious to their representation in this new realm. We created Search Party to help brands reclaim that control."

Currently, Search Party is welcoming early users to its beta program. Brands interested in enhancing their visibility in search engines powered by AI are encouraged to sign up and take advantage of their offerings.

About Search Party

Search Party specializes in helping brands track and influence their representation in answer engines such as ChatGPT, Claude, and Perplexity. As Large Language Models (LLMs) reshape how consumers access information, ensuring a brand's accurate and authoritative presence online is more vital than ever. The platform assesses how models view a brand, identifies key sources influencing this perception, and provides tailored workflows to foster brand growth and recognition.

Search Party is now accepting applications for its beta program, granting brands the opportunity to enhance their visibility in this pivotal next phase of search and discovery.