#Japan #Tokyo #Lond #Hard Spray #Mirabeaute

Lond's Latest Hard Spray Launch: A Game-Changer in Hair Styling

Lond, a leading beauty salon chain with 84 locations across Japan and abroad, is thrilled to announce the release of its new hard spray line, which promises to keep your hairstyle in perfect shape for an entire day. This innovative product is set to hit approximately 1,000 variety shops across the country including Loft, Hands, Plaza, and Ainz & Tulpe starting June 20, 2025.

Understanding the New Product

The hard spray product line features two unique offerings:
1. Lond GINZA With Mirabeaute Hard Bang Spray (70g, priced at 990 yen including tax)
2. Lond GINZA With Mirabeaute Hard Spray (150g, priced at 1,540 yen including tax)

These sprays are developed to cater to the increasing demand for hairstyles that stay intact throughout the day, especially in humid conditions. The hard spray has already gained popularity, with the Lond GINZA With Mirabeaute hair care line enjoying over 1 million units sold between March 2018 and August 2024.

Natural Yet Firm: The Trend in Hair Styling

Recent hair trends emphasize a more natural, effortless look rather than heavy styling. Styles featuring see-through bangs and soft waves are increasingly common, yet they can be prone to falling apart. This has led to the necessity for styling products that provide a firm hold without sacrificing a natural appearance.

Lond's new hard sprays aim to solve this problem, maintaining a light, airy feel while keeping bangs and ends securely styled all day long. The formula is professional-grade, ensuring ease of application and a lightweight finish.

The Secret: Micro-Fine Particles

The standout feature of this hard spray is its unique formulation with micro-fine particles. This allows for an even application without leaving hair feeling sticky or weighed down. Users can expect to keep their natural texture intact, preserving the flow and movement of their hair.

The hard bang spray is designed for precise application, making it ideal for targeting smaller areas like bangs and face-framing layers. In contrast, the larger hard spray is perfect for broader styling needs, ensuring an overall soft finish without compromising on hold.

These sprays are designed not only for those who require a strong grip but also for those who prefer a lighter, more natural finish while still wanting to maintain their style through heat and humidity.

Five Key Features of the Hard Spray

1. Quick Fixation: The spray efficiently holds down delicate styles like see-through bangs and fine hairlines.
2. Long-Lasting Volume: It maintains the bounce and height of curls and waves.
3. Light Finish: Designed to feel as if no product has been used, offering a truly natural look.
4. No White Cast: Specially formulated to prevent flaking for a neat finish.
5. Repairs While Styling: Infused with γ-Dodecalactone for shine while treating hair.

Insights from Lond's Development Team

According to Noriyuki Kai, Lond's Head of Product Development, the recent hair trends lean heavily towards softer, layered styles that exude effortless charm. Styles featuring relaxed waves and strategically layered cuts are more prevalent, emphasizing a need for products that can sustain these looks without compromising their gentle character.

With this new hard spray, achieving that balance has become possible. Noriyuki expressed that the fine particle technology means less chance for uneven application or stickiness while providing a long-lasting hold. This product has proven invaluable, not only in salon settings but also during photoshoots, ensuring that desired airy textures remain intact.

He encourages everyone to try this product, particularly during warmer months when humidity and sweat can compromise even the best styles.

Product Information

• - Lond GINZA With Mirabeaute Hard Bang Spray (70g): Designed for precision, this spray offers quick, targeted hold for fringe styles, minimizing any product transfer to your forehead. Perfect for achieving delicate, nuanced results.

• - Lond GINZA With Mirabeaute Hard Spray (150g): Suitable for larger styling tasks, this spray covers ample areas and is known for keeping curls and volume intact while adding a natural sheen.

About Lond

Founded in 2013 by a group of six classmates from beauty school, Lond operates on the principle of prioritizing employee well-being and strives to maintain a low turnover rate in an industry known for its challenges. Lond’s approach has resulted in a 0% turnover rate in its initial five years and continues to be a topic of conversation in the beauty salon community for its low attrition.

For more information, visit: Lond Official Website