Introducing the New 'Oita Pear' Drink - A Juicy Refreshment by Meito and Nippon Ale
The beverage company Kyodo Dairy has announced the launch of a new refreshing drink, 'Meito x Nippon Ale Oita Pear,' set to hit FamilyMart stores nationwide (excluding the southern Kyushu and Okinawa areas) starting from September 23, 2025. This product is a result of collaboration between Kyodo Dairy, FamilyMart, and JA Zennoh (National Agriculture Cooperative Federation), aimed at celebrating Japanese agricultural produce under the 'Nippon Ale' brand.
The essence of this product lies in two key concepts: 'safety' through the use of domestic fruits and the reduction of food waste through strong connections with producers and the JA community. Fruit production is significantly affected by various weather conditions such as temperature, rainfall, and sunlight. In recent years, extreme weather events like localized heavy rains, strong winds, hail, and unusual heat during summer have led to the unsold fruit that could not be harvested, exacerbating food waste and contributing to farmer struggles.
By actively incorporating fruits that are not sold in the market, this initiative not only supports producers but also contributes to reducing food waste, showcasing a commitment to sustainability in agriculture. The Oita Pear used in this drink is supplied by JA Oita, providing a sweet and juicy flavor that is perfect for a refreshing beverage.
In JA Oita, pears are primarily cultivated in cities like Hita, Yufu, and Kunisaki. However, the challenges posed by climate change, a decrease in younger farmers, and issues surrounding cultivation techniques and variety improvements have led to a decline in harvest yields year after year. Additionally, rising cultivation costs and heat waves have also driven up prices, resulting in a decrease in purchasing rates. The release of the 'Meito x Nippon Ale Oita Pear' drink offers consumers a chance to savor the gentle sweetness and refreshing taste of Oita pears, making it a delightful option for those looking to experience local flavors.
Founded in December 1953 in Nagano Prefecture, Kyodo Dairy aims to establish a new dairy business that works closely with producers. Since its founding, the company has upheld the business philosophy of 'coexistence of dairy farming and dairy industry,' using high-quality raw milk sourced from dedicated dairy farmers. Alongside focusing on delicious taste, Kyodo Dairy strives for improved production techniques and research and development.
In its birthplace Nagano, the company’s veterinary staff continues to provide meticulous care to support high-quality milk production and dairy farming management, making it a unique aspect of the company's operations. Through its beloved product brand 'Meito' and the 'Agricultural Cooperative' brand representing farmers' hopes, Kyodo Dairy aims to become a company loved by both producers and consumers under the motto, 'Adding deliciousness to the brilliance of nature.'
For product inquiries, contact Kyodo Dairy Customer Service at 0120-369817 (Milk Hyena), available from 9:00 AM to 5:00 PM.
Visit: Meito Website
The essence of this product lies in two key concepts: 'safety' through the use of domestic fruits and the reduction of food waste through strong connections with producers and the JA community. Fruit production is significantly affected by various weather conditions such as temperature, rainfall, and sunlight. In recent years, extreme weather events like localized heavy rains, strong winds, hail, and unusual heat during summer have led to the unsold fruit that could not be harvested, exacerbating food waste and contributing to farmer struggles.
By actively incorporating fruits that are not sold in the market, this initiative not only supports producers but also contributes to reducing food waste, showcasing a commitment to sustainability in agriculture. The Oita Pear used in this drink is supplied by JA Oita, providing a sweet and juicy flavor that is perfect for a refreshing beverage.
In JA Oita, pears are primarily cultivated in cities like Hita, Yufu, and Kunisaki. However, the challenges posed by climate change, a decrease in younger farmers, and issues surrounding cultivation techniques and variety improvements have led to a decline in harvest yields year after year. Additionally, rising cultivation costs and heat waves have also driven up prices, resulting in a decrease in purchasing rates. The release of the 'Meito x Nippon Ale Oita Pear' drink offers consumers a chance to savor the gentle sweetness and refreshing taste of Oita pears, making it a delightful option for those looking to experience local flavors.
Product Overview
- - Product Name: Meito x Nippon Ale Oita Pear
- - Type: Refreshing Beverage
- - Volume: 500ml
- - Storage: Refrigerate (below 10°C)
- - Energy Content: 62 kcal per 200ml
- - Release Region: FamilyMart stores nationwide (around 15,600 locations, excluding southern Kyushu and Okinawa).
- - Price: 149 yen (tax included)
- - Launch Date: September 23, 2025
About Kyodo Dairy
Founded in December 1953 in Nagano Prefecture, Kyodo Dairy aims to establish a new dairy business that works closely with producers. Since its founding, the company has upheld the business philosophy of 'coexistence of dairy farming and dairy industry,' using high-quality raw milk sourced from dedicated dairy farmers. Alongside focusing on delicious taste, Kyodo Dairy strives for improved production techniques and research and development.
In its birthplace Nagano, the company’s veterinary staff continues to provide meticulous care to support high-quality milk production and dairy farming management, making it a unique aspect of the company's operations. Through its beloved product brand 'Meito' and the 'Agricultural Cooperative' brand representing farmers' hopes, Kyodo Dairy aims to become a company loved by both producers and consumers under the motto, 'Adding deliciousness to the brilliance of nature.'
For product inquiries, contact Kyodo Dairy Customer Service at 0120-369817 (Milk Hyena), available from 9:00 AM to 5:00 PM.
Visit: Meito Website
Topics Consumer Products & Retail）
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