#USA #Orlando #ONCAP #Veritage Brands #Griffon Corp

Introducing Veritage Brands

In a significant move within the global market, ONCAP and Griffon Corporation have established a joint venture named Veritage Brands. Launched today, this partnership integrates Griffon's Consumer and Professional Products from AMES North America with ONCAP's Venanpri Hand Tools Division. The result is a powerhouse that aspires to take the lead in the hand tools, garden supplies, and home organization sectors.

Veritage Brands comprises a well-established portfolio of brands known for their quality and heritage. Notable names under its umbrella include AMES, ClosetMaid, Garant, Bellota, Corona, and Burgon Ball. These brands carry a solid reputation across professional, prosumer, and consumer segments, and they are set to foster innovation and expand their reach in the marketplace.

A Vision for the Future

Bill Glusing, the CEO of Veritage Brands, emphasized the transformative nature of this merger, stating, "Veritage Brands is not just a merger, it is the creation of a new global leader." The company aims to harness the strengths of the merging brands, emphasizing craftsmanship and innovation. With operations spanning North America, Europe, and Latin America, Veritage Brands seeks to combine manufacturing capabilities, sourcing expertise, and distribution networks effectively.

The objective is clear: to empower customers worldwide by accelerating innovation and promoting long-term growth. With brand names that have defined categories for generations—such as Razor-back, Corona, Jackson, and others—Veritage Brands is positioned to reshape the industry dynamics.

Expanding Offerings

One of the key advantages of Veritage Brands is its capacity to leverage its robust collective heritage. Steve Linville, President of Corona and Burgon Ball, remarked on the importance of this merger. “We have offered durable, innovative, and high-quality products which our consumers rely upon each day. As one combined company, we have the unique opportunity to expand our product offerings significantly.”

Veritage Brands aims to not only retain its existing customer base but also attract new customers around the globe. By pooling resources, the company can provide a wider array of innovative products that cater to various market needs.

The Promise of Innovation

Veritage Brands is committed to setting a new standard for performance. The company plans to stay ahead of market trends rather than conforming to them. Emphasizing innovation, they plan to introduce new products that resonate with both existing and potential customers, ultimately leading to expansion in their market share.

As industries evolve, the unified strength of Veritage Brands positions it well to anticipate customer needs while addressing the challenges and opportunities that arise in the global marketplace.

Conclusion

In conclusion, with Veritage Brands, ONCAP and Griffon Corporation are not only merging companies but are also reinventing what it means to be a leader in the hand tool and garden supply industries. Through their commitment to quality, innovation, and customer service, Veritage Brands is set to redefine the standards and practices within its sectors, showcasing the vital role that collaborative strength can play in industry evolution. To learn more about their offerings and vision, visit the Veritage Brands website.