Aleph Hospitality Takes Charge of 26 ONOMO Hotels in Africa's Largest Hotel Management Deal

A New Era for ONOMO Hotels in Africa

In a strategic move that marks a significant development in African hospitality, Aleph Hospitality has been entrusted with the management of 26 ONOMO Hotels across 14 African countries. This monumental agreement follows African Hotel Development's commitment to enhancing its brand development and asset management as part of a larger business realignment strategy.

The transition, effective September 1, 2025, signifies a decisive step for both companies. Aleph Hospitality, based in Dubai, will now oversee the operations of the ONOMO brand, which is synonymous with lifestyle hotels across the African continent. As this unfolding story suggests, this partnership not only speaks volumes about the growth trajectory of Aleph Hospitality but also reflects a transformation in the regional hotel management landscape.

Julien Renaud, CEO of African Hotel Development, explained, “This collaboration with Aleph Hospitality allows us to maintain a strategic focus on brand development while enhancing our asset management capabilities.” By separating operations from ownership, the company aims to streamline growth and elevate the ONOMO experience, especially for its upscale offerings, ONOMO Allure and ONOMO Collection.

With this partnership, Aleph Hospitality anticipates doubling its portfolio, thereby reaching its goal of operating 50 hotels by the end of 2025. The hospitality sector in Africa, noted for its vibrant potential, represents one of the most dynamic markets in the world today, and Aleph is keen to harness this profitable opportunity.

Aleph Hospitality is already establishing a robust presence in Africa, with plans to open four new regional offices and implement cluster operations in major markets like Kenya and Morocco. Bani Haddad, Founder and Managing Director of Aleph Hospitality, emphasized the importance of this partnership, stating, “We are proud to be selected as the operator for ONOMO Hotels and are dedicated to providing exceptional value to our stakeholders – guests, owners, teams, and partners.”

The objective is clear: to double the ONOMO brand's scale within the next five years while delivering a premium experience that distinguishes ONOMO in the crowded hospitality market. The operational move aims to create an environment where the ONOMO brand can flourish and adapt to market changes swiftly, thereby ensuring a steady trajectory of growth and innovation.

Future Prospects and Strategic Goals

As both firms embark on this exciting journey, their joint strategy indicates a set of ambitious goals tailored toward upscale service and operational efficiency. With Aleph’s managerial prowess, ONOMO hotels are expected to elevate their service offering and cater to the ever-evolving demands of travelers.

Aleph Hospitality’s approach fosters deeper connections within the communities it operates in. Bani Haddad reiterated this commitment by stating, “Investing in local talent and resources is central to our management philosophy. It’s not just about expanding our footprint; it’s about building relationships and enhancing the communities we serve.”

The future looks bright for ONOMO hotels as they position themselves as a frontrunner in Africa's hospitality sector. As traveler preferences shift toward unique experiences, the ONOMO brand’s promise is synonymous with a lifestyle approach to hospitality, ensuring guests enjoy not only luxurious accommodations but also authentic local experiences.

In conclusion, the successful implementation of this partnership will pave the way for Aleph Hospitality and African Hotel Development to redefine hospitality standards across the African continent, making it an exciting chapter in the evolution of hotel management in the region.