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Exploring Marketing Impact on Business at MARKETING NOVA SUMMIT 2026

On August 20th, 2026, TOYNOVA Inc. will host the "MARKETING NOVA SUMMIT 2026" at Tokyo Port City Takeshiba, aimed at senior marketing leaders from top companies. The summit will feature a keynote discussion between Kyōichi Ikeo, an esteemed professor at Keio University, and Takuma Kobayashi, the current president of Pola, on the intriguing topic, "What Makes Marketing Drive Business?"

Setting the Stage for the Discussion

Marketing often seems to be reduced to discussions of advertising tactics and promotional strategies within many companies, rarely making its way onto the agenda of key management meetings. This event aims to challenge that notion by diving deep into the connection between marketing and effective business management.

Distinguished Speakers

The dialogue will feature:

• - Kyōichi Ikeo: An honorary professor at Keio University, who has significantly contributed to the field of marketing education in Japan.
• - Takuma Kobayashi: He has led the company Orbis to a remarkable recovery through "LTV management" and currently serves as the president of Pola Company.

Together, they represent a blend of academic excellence and practical experience in navigating the complex relationships between marketing efforts and overall business strategy.

Insightful Topics of Discussion

Participants can look forward to an engaging session addressing the following questions:

• - Why do marketing achievements often fail to integrate into broader business outcomes?
• - What lessons can be drawn from the management practices of Orbis and Pola regarding the relationship between marketing and business strategies?
• - What changes in marketing practices are necessary for them to be included in corporate agendas?
• - Final thoughts on bridging the gap between academic perspectives and real-world executive experience.

This session is not just the final part of the keynote presentations but is pivotal as part of the overall structure of the summit, emphasizing how marketing outcomes should connect to business management effectively.

Event Details

• - Event Name: MARKETING NOVA SUMMIT 2026 Summer
• - Date: August 20th, 2026, from 1:00 PM to 8:00 PM (Doors open at 12:30 PM)
• - Venue: Tokyo Port City Takeshiba Office Tower, 1st Floor (4 minutes walk from Hamamatsucho Station)
• - Capacity: 100 attendees (Free, with a lottery system for entry)
• - Target Audience: B2C Marketing leaders or equivalent positions in companies with over 300 employees
• - Organizer: TOYNOVA Inc.
• - Special Site: MARKETING NOVA SUMMIT 2026

About TOYNOVA Inc.

TOYNOVA Inc., formerly New Peaks Inc., is based in Shibuya, Tokyo, with its mission to innovate marketing strategies for the modern business landscape. Founded on October 11, 2018, and led by the representative director Takashi Kobayashi, the company is committed to reshaping the marketing experiences of today, and tomorrow. For more information, visit TOYNOVA Inc..

Conclusion

This summit represents an invaluable opportunity to learn from leading experts in marketing and business management. The insights gained from this event can serve as a vital foundation for marketing professionals aiming to elevate their influence within their organizations. Don't miss out on this chance to be part of a conversation that could reshape the future of marketing within businesses!