Summer Care Awareness: Combatting Dryness and Dark Spots
As summer approaches, skin health becomes a significant concern, particularly regarding hidden dryness and accelerated darkening of the skin. Willmina Co., Ltd., based in Shinjuku, Tokyo, is set to launch an innovative skincare solution, the 'Belsio Medicated Brightening Gel,' on July 8, 2025. This cutting-edge gel promises to provide essential hydration and restore clarity to aging skin.
Background of Development
Since its inception in 1990, the Belsio brand has been dedicated to enhancing skin’s transparency and hydration. Underlining the importance of addressing issues like dark spots and dullness, Belsio has continually developed effective skincare products that resonate with a vast audience. The brand made remarkable strides in 2009 by releasing the 'Medicated Whitening Gel,' which addressed user needs for time-saving skincare, becoming a long-standing favorite over the last 16 years.
The upcoming 'Medicated Brightening Gel' maintains five-in-one functionality while improving the formulation with advanced moisturizing agents resembling lamellar structures and three types of ceramides. This gel penetrates deeply into the skin’s outer layers and focuses on the crucial aspect of hydration for aging skin, simultaneously providing moisture and brightening effects all in one step.
Product Overview
- - Product Name: Belsio Medicated Brightening Gel
- - Price: ¥3,190 (tax included)
- - Volume: 80g
- - Release Date: July 8, 2025
- - Availability: It will be available sequentially at cooperatives and in official online stores including Amazon, Rakuten, and Yahoo! Shopping.
Key Features
This gel serves not only as a moisturizer but also functions as a toner, serum, emulsion, cream, and mask in one. With a smooth texture that absorbs quickly without stickiness, it provides a multi-faceted approach to skincare for aging skin.
1. Hydration and Protection with 'Brilliance Gel'
The luminous gel, which shimmers like the aurora, features a cholesteric liquid crystal structure combined with three types of ceramides to effectively seal moisture and prevent excessive evaporation. This innovative design allows it to penetrate deep into the skin, creating a barrier that protects against dryness while promoting a plump, bright complexion.
2. Defense Against External Stressors
Enhanced with Artemia Extract, derived from marine organisms, this gel protects the mitochondria responsible for skin vitality from UV damage and extreme heat. Additionally, it incorporates rare Artemonas Fermentation Extract sourced from depths of 2,600 meters, fortifying the skin against various environmental stresses.
3. Double the Active Ingredients
Infused with two potent active ingredients, the gel works to inhibit melanin production and prevent skin roughness, effectively targeting dullness and dark spots while rejuvenating the skin’s radiance. Notably, it uses snowmelt natural water sourced from Biba City in Hokkaido as part of its base water.
Additional Information
- Whitening: Water-soluble placenta extract
- Skin roughness prevention: Glycyrrhizinic acid 2K
- - Formulation: Fragrance-free, colorant-free, mineral oil-free, paraben-free, alcohol-free
About Willmina Co., Ltd.
Founded in 1984 as a division of Nichimen Corporation (now Sojitz Corporation), Willmina provides safe and reliable products in the cosmetics, hair care, oral care, and health food sectors. With approximately 30 million cooperative members, the brand plays a pivotal role in the cosmetics category within cooperative societies, also establishing a significant online and drugstore presence. Willmina aims to create a society where women can express themselves and live vibrantly through its pioneering brands like 'Ibiza Beauty,' launched in 2015.
Conclusion
With the launch of the Belsio Medicated Brightening Gel, Willmina not only emphasizes the importance of skincare during the hot summer months but also showcases their commitment to innovative and effective products that cater to the evolving needs of customers.