#Japan #Shinjuku #Rice Power #Isetan #Yushin Shuzo

Yushin Shuzo Launches Rice Power Products at Isetan Shinjuku

On March 25, 2026, the Isetan Shinjuku store will unveil its refreshed beauty section, the Isetan Beauty Apothecary, located in the basement level of the main building. Along with this grand opening, Yushin Shuzo, known for its dedicated research on Rice Power, will introduce its original skincare brand products including "Raisé," "Atopismile Forte," and "Ineury." This exciting addition aligns with the new concept of the Beauty Apothecary, which aims to be a comprehensive wellness shop supporting beauty and health.

The Rice Power products focus on the unique synergies created through fermentation, highlighting their ability to elevate the skin's inherent power. Customers visiting the beauty section can expect to find various promotional campaigns and exclusive kits available for a limited time. This is an excellent opportunity for anyone interested in skincare to explore the benefits of Rice Power firsthand.

Launch Campaign Details

• - Start Date: March 25, 2026
• - Location: Isetan Shinjuku Store, Main Building B2 Level, Isetan Beauty Apothecary
• - Opening Hours: 10 AM - 8 PM (Please note: On March 25, the store will close early at 5:30 PM)

In-Store Promotions

During the launch event, several perks await customers:

• - Exclusive Samples: The first 500 visitors to the Rice Power corner will receive a sample of the Rice Power No. 11 combined high-concentration wrinkle improvement serum, "Raisé Wrinkle Cross." Each person is limited to one sample.
• - Consultation Benefits: Customers undergoing skin consultations will be offered personalized samples to address their specific skin concerns, with two samples per session, valid for two separate visits.

Limited Edition Kit

The Isetan Beauty Apothecary will also feature a special limited edition kit to commemorate the reopening. This kit retails for JPY 30,800 (tax included) and is available exclusively at the store and Isetan Beauty online. The kit contains:

• - Raisé Repair Concentration D 30ml (full size)
• - Raisé Repair Concentration W 30ml (full size)
• - Raisé Repair Inner Moisture Lotion No. 1150ml (short size) ×2
• - Cotton Pouch

Each customer can purchase up to two kits, with only 10 available for sale on a first-come, first-served basis, so hurry to secure yours before they are gone!

About Rice Power

The Rice Power extract is derived from a unique fermentation and aging process applied to rice, resulting in a synergistic blend of active ingredients that work harmoniously to enhance the skin's natural beauty. Yushin Shuzo has successfully developed 14 effective components, emphasizing the benefits of fermentation in various products from skincare to internal care.

For more details about the range of products and their availability, visit their official online store at Rice Power Shop or check the list of retailers here.

About Yushin Shuzo Co., Ltd.

Founded in 1854 as a sake brewery, Yushin Shuzo has spent years delving into fermentation science. After identifying the significant potential of fermentation in enhancing well-being, they began formal research into the power of rice in 1974. Through the blend of traditional brewing techniques and innovative research, they developed the proprietary Rice Power extract.
With a commitment reflected in their slogan, "Fermentation beyond science," Yushin Shuzo continues to explore the unexplored realms of fermentation's power, ensuring the efficacy of their products for future generations.

For inquiries related to product manufacturing, contact Yushin Shuzo at 2088-1 Ono, Ayagawa-cho, Ayauta-gun, Kagawa Prefecture, Japan, or call their toll-free number at 0120-73-4141. They are available Monday to Friday from 8:30 AM to 7:00 PM, and Saturday from 9:00 AM to 6:00 PM, closed on Sundays, holidays, and during year-end/New Year and summer vacations.

Disclaimer: Rice Power, Raisé, Atopismile Forte, and Ineury are trademarks of Yushin Shuzo Co., Ltd.