#Japan #Honda #TUNAG #Omiya #EmployeeExperience

Introduction

In an effort to improve workplace communication and foster a cohesive organizational culture, Honda Cars Omiya has recently adopted TUNAG, an employee experience platform developed by Stamen Co., Ltd. With the goal of enhancing information flow across its six bases in Saitama Prefecture, this innovative platform targets the challenge of information bottlenecks, especially for employees without corporate PCs.

Background of TUNAG Implementation

Traditionally, the management strategies and internal communications of Honda Cars Omiya were relayed through branch managers, leading to delays and fragmentation of vital information. Particularly concerning was the lack of direct communication channels for service technicians, who do not utilize company computers. This limitation often hindered efforts aimed at promoting a unified corporate ethos and ensuring that every employee received critical updates.

To address these issues, Honda Cars Omiya recognized the necessity for a mobile-friendly communication infrastructure. The implementation of TUNAG aims to create a direct line for essential messages, enabling all employees to access necessary information rapidly and efficiently.

Why TUNAG?

Honda Cars Omiya evaluated several tools before selecting TUNAG based on its user-friendly design and proven track record in the automotive industry. Key decision points included:

• - Integration of Daily Activities and Benefits: TUNAG is equipped with features like welfare coupons and a 'Thank You' card system to enhance day-to-day engagement, thus encouraging employees to interact with the app frequently.
• - Visibility and Organization of Information: The platform utilizes a timeline format for real-time updates, coupled with a portal that organizes essential knowledge and regulations. The ability to tailor information visibility per site enhances relevance and timely access to data.
• - Successful Implementation with Car Dealers: TUNAG’s experience with other car dealerships provided Honda Cars Omiya with confidence in the platform. The specialized support and operational insights offered by TUNAG were decisive in the selection process.

Utilizing TUNAG

With TUNAG, Honda Cars Omiya plans to roll out several applications:
1. Direct Messaging from Management: Important messages from executives will be sent to all employees' smartphones in real-time, ensuring everyone stays informed about leadership intentions and business initiatives.
2. Immediate Sharing of Safety Updates: Any safety issues or near-miss incidents will be promptly communicated across all branches to improve overall service quality and expedite preventive measures.
3. Centralized Operational Information: All essential documents, such as employment regulations and shift schedules, will be consolidated in TUNAG, creating a one-stop information hub for staff.
4. Digitized Workflows: Approval processes will transition to TUNAG, promoting faster approvals while contributing to environmentally friendly practices by reducing paper usage.

Future Prospects

As Stamen Co., Ltd. supports Honda Cars Omiya in cultivating an organization where every employee is well-informed, the imminent focus will be on enhancing the speed of internal communications through digital transformation. The long-term aim includes fostering trust and collaborative relationships across different job functions, paving the way toward a vibrant organizational culture.

Comments from Honda Cars Omiya

According to Yuuta Ono, system engineer at Honda Cars Omiya, the implementation of TUNAG has already made information management considerably more efficient. The organization is now striving to engage employees who may be initially resistant to digital tools, ensuring that the benefits of TUNAG are realized by everyone. Ultimately, Honda Cars Omiya envisions nurturing a culture where team leaders actively share updates, thereby strengthening the foundation for collective organizational growth.

About TUNAG

TUNAG is an integrated platform aimed at boosting organizational productivity and reducing turnover rates by facilitating internal communication and information sharing. As of April 2026, TUNAG has over 1,400 corporate users and more than 1.5 million active users. Unlike traditional engagement methods that primarily focus on surveys, TUNAG offers practical supports linked to daily company activities, enhancing actionable outcomes.

About Stamen Co., Ltd.

Founded in 2016, Stamen's mission is to deliver excitement and spread happiness to as many individuals as possible. The company went public in December 2020 and has since expanded its portfolio to include multiple services, such as TUNAG and the cloud-based IT asset and operation log management tool, Watchy.