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Blokees Unveils Exciting New Lineup at Spielwarenmesse 2026

From January 27 to 31, Blokees, a prominent brand under Assembly Character Toys, took center stage at the prestigious Spielwarenmesse 2026, showcasing its growing ecosystem of toys aimed at engaging diverse global audiences. The annual fair, renowned for featuring cutting-edge trends and innovative products, provided Blokees the platform to highlight its commitment to quality and variety in toy development.

During this year's exhibition, Blokees revealed two primary product categories: Blokees model kits and Blokees Wheels. Together, these categories encompass over 240 unique products across more than ten major product lines, including popular series such as HERO5, HERO10, Champion, Legend, TERRAVENTURE, and DaaLaMode. This impressive lineup not only illustrates the brand’s expansive reach but also its dedication to catering to a wide array of interests and age groups.

Among the standout products featured were various releases based on globally recognized franchises such as Transformers, Evangelion, Jurassic Park, and Minions. Notably, the HERO5 and HERO10 series catered especially to the 6 to 16-year-old demographic, boasting innovative designs like the Blokees Transformers Defend Series 6 War Behemoths and the Blokees Transformers Galaxy Version Series 9 Darkest Hour. Adding to the excitement of the unveiling, three new characters from the Blokees Saint Seiya Galaxy Version Series 04 Gold Zodiac made their global debut, introducing Virgo Shaka, Gemini Saga, and Pisces Aphrodite to eager fans.

One of the most anticipated showcases was the Blokees Wheels Transformers C02 Wreck'N Rule. This new line featured beloved characters such as Roadbuster, Overlord, Ironfist, and Breakdown. A remarkable introduction was Overlord's jet mode, an exciting addition to the Blokees Wheels series. As Blokees works to broaden its appeal to older consumers, it also unveiled products like the Blokees Mega Man Champion Class Shooting Star Mega Man and Blokees Mega Man Champion Class Zero (from Mega Man Zero). These products bring nostalgia to longtime fans of the classic Japanese video game franchise, embodying the rich characters and beloved gameplay.

Moreover, the Blokees Saint Seiya Champion Series Plated Pegasus Seiya EX Version was showcased to commemorate the 40th anniversary of Saint Seiya. This tribute encapsulates the brand’s dedication to honoring popular cultural phenomena while introducing appealing new products for fans of all ages. To further enhance its offerings, Blokees presented 15 remarkable global works from the 3rd BFC Creation Contest 2025 and the BFC community, exemplifying the brand’s commitment to fostering creativity and talent.

With the commencement of the 4th BFC Creation Contest on January 1, 2026, themes titled Season of Dawn, Season of Awakening, Season of Transcendence, and Season of Infinity have been introduced. Designed to attract a broader range of global participants, this revamped contest will unfold across three competitive zones: Emerging Region, Creative Region, and HONOR REGION, enhancing engagement in the creation of BFC products.

Looking ahead, Blokees aims to continue expanding its diverse portfolio of exceptional products tailored to meet the needs and interests of toy enthusiasts worldwide. As the brand continues to innovate and develop new offerings, it solidifies its position as a vital player in the global toy industry, eager to capture the imaginations of children and collectors alike.