#Japan #Shibuya #Asante #AFRIKA ROSE #ROSE FOR GOOD

AFRIKA ROSE's Innovative Corporate Welfare Service

In an exciting move to enhance corporate welfare, AFRIKA ROSE, managed by Asante, has launched a new service named 'ROSE FOR GOOD'. This initiative allows companies to express gratitude and celebrate special occasions with unique one-stem gift boxes. Through this service, AFRIKA ROSE aims to improve internal communication while also promoting environmental and social responsibility.

About 'ROSE FOR GOOD'

The 'ROSE FOR GOOD' service is designed to be a heartfelt gift from companies to employees. On the dedicated website, the aim is to foster connections among individuals, spark new ideas, and inspire change through little steps that contribute positively to society. The service includes an option to attach a personalized message card featuring encouraging phrases like 'THANK YOU', 'HAPPY BIRTHDAY', 'CONGRATULATION', or 'FOR YOU'. Notably, the reverse side of the card serves as a planting certificate for a tree, making the act of giving not only thoughtful but also environmentally conscious.

How Giving Connects to Environmental Responsibility

Each rose delivered through 'ROSE FOR GOOD' carries a planting cost equivalent to 0.1 of a tree. Moreover, AFRIKA ROSE is committed to calculating the CO2 emissions generated during rose production and transport. To offset its carbon footprint, the company donates monthly to an organization performing reforestation activities in Kenya. An additional option allows customers to contribute 5 yen per rose towards carbon offset efforts.

The Development Journey

As companies increasingly recognize the importance of employee engagement and sustainability, AFRIKA ROSE has leveraged its previous experience in directly importing fair-trade roses from Kenya. The intention is to create frequent opportunities for expressing appreciation, blessings, and acknowledgment within the corporate culture, leading to the birth of 'ROSE FOR GOOD'.
Collaboration with Terra, located in Kamakura, Kanagawa, was vital for developing a streamlined system that serves both organizations and users effectively. With over 30 years of experience in telecommunications, Terra has brought valuable insights into creating a user-friendly structure that supports the service.

Future Outlook

Looking ahead, Asante is determined to continue expanding its service to better connect individuals through the gift of flowers while seamlessly integrating social and environmental considerations into corporate activities. Collaboration with Terra is expected to evolve the system further, ensuring it remains user-friendly and sustainable for both companies and employees.
Terra continues to offer corporate solutions and digital transformation support on its platform.

Leadership Comments

Tanaka Hideyuki, CEO of Asante

"At AFRIKA ROSE, we have consistently focused on nurturing a rich emotional connection through roses. With 'ROSE FOR GOOD', we aim to express feelings of gratitude and celebration more naturally and warmly. We aspire for these actions to contribute to society and the environment positively. It’s encouraging to partner with Terra, who shares our vision for this project."

Sato Wataru, President and CEO of Terra

"With our extensive experience in solution development and addressing societal challenges, we were motivated by AFRIKA ROSE’s mission to deliver emotions while simultaneously contributing to society and the environment. We are excited to participate in the development of 'ROSE FOR GOOD', and we hope it becomes a widely used and easily sustainable initiative for both corporate clients and employees."

Service Overview

• - Service Name: ROSE FOR GOOD
• - Content: Corporate welfare service (offering one-stem gift boxes)
• - Features:

- Includes planting cost equivalent to 0.1 trees
- Accompanied by an original message card
- Designed to visualize environmental initiatives
- Optional participation in carbon offset for 5 yen per rose

For more information, visit the special site here.

Company Profiles

Service Management: Asante

• - Representative: Tanaka Hideyuki
• - Location: 5-4-16 Hiroo, Shibuya, Tokyo
• - Established: October 2013
• - Business: Importing and selling Kenyan roses and creating social value through African products.
• - Website: Asante

System Development and Provision: Terra

• - Representative: Sato Wataru
• - Location: 2-2-37 Yuigahama, Kamakura, Kanagawa
• - Established: June 1989
• - Business: System solutions, DX business support, mobile shop operations, etc.
• - Website: Terra

For inquiries, please contact:
Asante (AFRIKA ROSE)

• - Phone: 03-6434-7144
• - Email: [email protected]

Terra

• - Phone: 0467-22-6600
• - Email: [email protected]