MUJI, a brand under Ryohin Keikaku Co., Ltd., has recently announced the launch of four new frozen rice balls on June 17, 2023. These new additions are designed to provide essential nutrients that people often lack in their daily diet: protein and dietary fiber. These delightful rice balls can be easily prepared by heating them up, making healthy eating more accessible.
Ryohin Keikaku has a vision of creating a pleasant lifestyle and society, with a guiding principle that values simplicity without feeling inferior. This philosophy underpins their efforts to enrich everyday life through various products and services. The company is committed to responding to changes in lifestyle and health consciousness by developing and selling food that is mindful of nutritional balance.
Since launching frozen foods in 2018, MUJI has become well-known for its rice-based offerings, like kimbap and rice balls. The brand has expanded its product line over the years, introducing items such as frozen vegetable plates that help consumers easily incorporate healthy vegetables into their meals. With this new release, MUJI continues to cater to health-conscious consumers by offering rice balls that provide both protein and dietary fiber in a convenient format.
Each rice ball weighs 80 grams, which is about half a bowl of rice, and comes individually wrapped, allowing customers to heat and eat as much or as little as they desire. Whether you want a quick snack or a more filling option, these rice balls offer flexibility in portion size.
New Rice Ball Varieties
1.
Protein-Rich Rice Ball with Cheese and Bonito Flakes: Each ball provides 8.2 grams of protein, made with barley and soybeans. The filling combines bonito flakes seasoned with soy sauce and sugar, enriched with cheese and sesame, resulting in a rich and savory flavor.
2.
Protein-Rich Rice Ball with Chicken Soboro and Egg: This delight contains 5.9 grams of protein per ball and includes barley and soybeans. The chicken soboro is seasoned with ginger, soy sauce, and sugar, and is combined with egg and green beans for a colorful presentation.
3.
Fiber-Rich Rice Ball with Barley Rice, Edamame, and Salted Seaweed: A revamped favorite, this rice ball contains 5.4 grams of dietary fiber, delivering an enhanced flavor with the addition of edamame, shirasu (tiny whitebait), and flaxseed, praised for its nutty taste, seasoned with savory salted seaweed.
4.
Fiber-Rich Rice Ball with Barley Rice, Salmon, and Seaweed: Building on the popularity of the previous salmon rice ball, this version features more black rice for color, along with salmon, seaweed, and sesame. Each ball contains 4.97 grams of dietary fiber.
With these new offerings, MUJI aims to make nutritious eating effortlessly integrated into daily routines. The combination of flavors and health benefits makes these rice balls a great addition to anyone's diet. Whether as a snack or part of a meal, consumers can enjoy the goodness that these rice balls provide while aligning with their health-conscious lifestyles.
Overall, these new rice balls from MUJI represent a thoughtful approach to combining convenience with nutrition, perfect for busy individuals who still desire wholesome food options.