Amazon Joins TaxFreeOnline.jp, Revolutionizing Shopping for Foreign Visitors in Japan

Amazon Partners with TaxFreeOnline.jp for Enhanced Shopping

In an exciting development for international travelers heading to Japan, Ientemerge Co., Ltd., based in Shibuya, Tokyo, has announced that its tax-free e-commerce platform, TaxFreeOnline.jp (TFO), will begin offering products from Amazon.co.jp starting July 4, 2025. This partnership will enable visitors to purchase various items, from traditional Japanese snacks and beverages to home & kitchen essentials, all at tax-free prices, with the option to collect these purchases effortlessly at designated airports.

Background of the Service Launch

With the resurgence of inbound tourism to Japan, there's a notable shift in traveler preferences towards maximizing their limited time during visits and a growing desire to travel light without cumbersome bags filled with souvenirs. By merging the extensive product range available through Amazon with TFO's convenient airport and hotel pickup model, this collaboration aims to significantly streamline the shopping process. The ultimate goal is to enhance travelers' experiences, making their trips to Japan even more satisfying.

Product Categories Available

1. Snacks / Beverages
2. Home & Kitchen
3. Drugstore Items

Additional categories, including fashion, toys, and beauty products, are expected to be introduced gradually.

Important Usage Information

Customers should be aware that the availability of products and services listed on TFO may change or be discontinued without prior notice. It’s essential to check the TFO site for the most current information.

Pickup Locations

Purchases can be collected at the following three facilities (more locations, including airports and accommodations, will be gradually added):

- Haneda Airport Garden 2nd Floor Omotenashi Center
- Narita Airport Terminal 1 Skyliner & Keisei Information Center
- Kansai Tourist Information Center at Kansai Airport (to be opened on July 22)

Overview of the TaxFreeOnline.jp Platform

TaxFreeOnline.jp is designed for foreign travelers to Japan, allowing them to purchase products nationwide at tax-exempt prices directly from their smartphones or PCs, and conveniently pick them up at their accommodations or at airports. The platform features:

- Over 12,000 products available
- Pick-up points across 54 locations, including hotels and airports
- Registered travelers from 63 countries and regions
- First in Japan to receive tax-free e-commerce permissions and holds a domestic patent (Patent No. 6554640) with an international patent under review.

Business Model of TFO

Benefits for Customers

- Enjoy purchases at tax-free prices
- Access unique, local Japanese crafts, folk art, and regional specialties
- Reduce luggage burden by collecting purchases at hotels or airports
- Multilingual support makes ordering easy and stress-free

Benefits for Vendors

- Tap into a vibrant inbound market that compensates for diminishing domestic consumption
- Operate logistics domestically with similar processes to existing e-commerce
- No need to obtain licenses as a tax-free store
- Lower risks and clearer regulations compared to cross-border e-commerce

Social Significance and Regional Contributions

This initiative contributes to promoting local cultural and industrial resources, such as crafts and folk art, to a global audience. It aims to invigorate local economies and the tourism industry, while also advancing tourism digital transformation (DX) that merges product consumption and experiential activities.