INFOFLA Launches Selto: A Vision-Based AI Automation Platform for Everyone
On October 27, 2025, INFOFLA announced the launch of its innovative consumer version of the Selto platform, a cutting-edge AI automation solution. Hailing from Seoul, South Korea, INFOFLA aims to make advanced automation technologies accessible to everyday users. Previously tailored for enterprises and public institutions, Selto now empowers individuals to automate commonplace computer tasks—ranging from document processing to data entry—without any coding knowledge required.
Breaking Barriers in AI Automation
Inmook Choi, CEO of INFOFLA, expressed that with this new consumer launch, the company is marking a significant milestone in AI accessibility. He remarked, "We’re entering a new phase where AI isn't merely a tool; it's a true colleague that works alongside you." This vision encapsulates the essence of Selto, which utilizes Vision AI and Optical Character Recognition (OCR) to understand and interact with screens like a human would. This capability distinguishes Selto from traditional Robotic Process Automation (RPA) tools, which typically rely on backend integrations.
Selto's ability to visually perceive and act on information displayed on screens allows users to create workflows across various applications, even when APIs or external connections are unavailable. This flexibility is crucial for users who aim to streamline their workloads and increase productivity without the need for extensive technical support.
User-Friendly No-Code Interface
One of Selto's standout features is its no-code interface that enables users to construct end-to-end automation in mere minutes. Users can analyze documents, validate data, and respond to real-time changes seamlessly through straightforward clicks, eliminating the necessity for complex scripting or programming skills. INFOFLA emphasizes that Selto can be fully operational on-premises, maintaining complete control over data privacy and compliance. This feature caters to both individual users and organizations seeking to safeguard their sensitive information while enjoying the benefits of advanced automation.
Subscription Options to Suit Diverse Needs
INFOFLA has introduced Selto with three subscription tiers—Free, Basic, and Pro—allowing users to choose a plan that best fits their requirements. The credit-based model facilitates scalability, enabling users to start with a free account and upgrade as demands increase. Choi noted, "Our goal is to make AI automation as scalable and adaptable as cloud computing. Selto grows with you—from individuals to global enterprises."
Global Expansion and Future Prospects
As part of its strategy to broaden its market influence, INFOFLA will showcase Selto at TechCrunch Disrupt 2025 in the United States. This event represents a pivotal moment for the company as it aims to forge connections with technology partners, investors, and enterprise customers, thereby introducing its Vision AI automation technology to the North American audience. This endeavor marks INFOFLA’s inaugural significant global showcase and a vital step in advancing Korean AI innovation within the global automation sector.
About INFOFLA
Founded in Seoul, INFOFLA specializes in AI automation technologies that enhance the efficiency and intuitiveness of digital work. The Selto platform epitomizes this mission by marrying computer vision with automation intelligence, allowing all users to develop customized AI-driven workflows without any coding expertise. For more insights into INFOFLA and its pioneering solutions, visit their website at
www.infofla.com.