#USA #Los Angeles #Organic Wine #Avaline #Cameron Diaz

Avaline Crowned Wine Brand of the Year at Market Watch Awards

In an exciting development for the wine industry, Avaline, the organic wine brand co-founded by actress Cameron Diaz and entrepreneur Katherine Power, was recognized as the Wine Brand of the Year at the 2026 Market Watch Leaders Choice Awards. This accolade marks a significant achievement for Avaline, whose journey began in 2020, transforming it from a newcomer to a prominent name in the organic wine segment within just a few years.

The prestigious award is determined by votes from leading beverage alcohol retailers across the nation, emphasizing the brand's cultural relevance and connection with consumers. Avaline's growth trajectory has been remarkable, surpassing its competitors in the organic category to become the number one organic wine brand in the United States based on sales volume. As the wine market evolves, Avaline has been at the forefront, driving change rather than waiting for it.

The brand's success is evident in its expanded retail presence; it now boasts significant partnerships with major retailers like Kroger, Whole Foods Market, Albertsons Companies, and Target. Avaline has also enhanced its online accessibility through platforms like Instacart, DoorDash, and Gopuff, ensuring that it reaches the younger generations of wine drinkers, particularly Gen Z and Millennials. Avaline's dollar sales have increased almost 30% year-over-year, making it the fastest-growing brand among the top 200 wine labels in the U.S.

Jennifer Purcell, the CEO of Avaline, expressed her enthusiasm about the recognition: "Wine is changing, and we've been building for that change since day one. To be recognized by the industry as Wine Brand of the Year in just six years since our launch is incredibly meaningful. We started as a disruptor, we're leading now, and we still feel like we're just getting started." This reflects Avaline's commitment to innovation and the responsiveness of its operations to the shifting demands of wine consumers today.

What sets Avaline apart is its unwavering promise: every bottle of their wine is made from organic grapes sourced from Europe. Furthermore, Avaline is transparent about what goes into their products, with complete ingredient lists on the labels, providing consumers with peace of mind regarding their choices.

The recognition as the Market Watch Leaders Choice Wine Brand of the Year will be highlighted in the October issue of Market Watch Leaders and in a follow-up in December's edition. This accolade underscores Avaline's pioneering role in promoting organic wines and enhancing transparency in the industry.

For those interested in exploring Avaline's extensive range of organic wines, they can visit drinkavaline.com or follow Avaline on Instagram @avaline for the latest updates on their products and initiatives.

About Avaline

Founded in 2020, Avaline aims to redefine the wine industry by making organic wines more accessible, all while preserving excellent taste. With a diverse collection crafted from organic grapes and free from added sugars, Avaline meets the needs of health-conscious consumers without compromising flavor. Its mission sets a new standard in the wine world, ensuring that customers are well-informed about their beverage choices.