Ohtani's New Watch
2025-04-30 04:40:41

Seiko Prospex Launches New Diver's Watch with Shohei Ohtani as the Face of the Brand

Seiko Prospex's New Diver's Watch Featuring Shohei Ohtani



On April 30, Seiko Watch Corporation, headquartered in Chuo, Tokyo, announced the launch of a new product under the Seiko Prospex line, the Diver's 1968 Heritage GMT, set to hit the shelves on June 6. Accompanying this product launch is a fresh TV commercial titled “SHO-TIME: Let's Challenge Together” featuring the renowned baseball star Shohei Ohtani.

In the latest commercial, Shohei shares insights about his relationship with watches, his daily life with his beloved dog, and expresses his encouragement to those who embrace their challenges. This aligns with Seiko's commitment to the spirit of challenge, encapsulated in their message, “Let's challenge together.”

The Diver's 1968 Heritage GMT is a premium sports watch that blends blue and white-silver tones, evoking a refreshing aura inspired by a lifestyle centered around water sports. Its design is rooted in the original 1968 model but has been enhanced to feature the Caliber 6R54, enabling it to display times in two different time zones, making it ideal for travelers. The watch boasts a robust waterproof performance of up to 300 meters, suited for air diving.

Key Features of the Diver's 1968 Heritage GMT


1. Refreshing Color Combination: The new watch features a chic blue ceramic bezel paired with a gleaming white-silver dial, embodying the refreshing atmosphere of marine sports.
2. Advanced GMT Functionality: Updated from its predecessor, this model offers a GMT feature, allowing users to keep track of two time zones, especially useful for international travelers.
3. Innovative Clasp Design: The watch incorporates a newly developed clasp mechanism that enables easy adjustments for a comfortable fit, accommodating variations in wrist size during daily activities and diving.

Product Specifications


  • - Model Number: SBEJ029
  • - Retail Price: ¥247,500 (including tax)
  • - Case and Bracelet Material: Stainless Steel (with Dia Shield)
  • - Crystal: Sapphire glass (with anti-reflective coating)
  • - Water Resistance: 300 meters for air diving
  • - Case Size: Outer diameter of 42mm (excluding crown and protrusions) and thickness of 13.3mm
  • - Launch Date: June 6

The Spirit of the Brand


In the accompanying TV commercial, Ohtani emphasizes the essence of striving for excellence. He believes that committing to challenges and giving one’s all leads to happiness. His unshakeable belief in pursuing passion relates closely to the values of the Seiko Prospex brand, especially this year, as they celebrate 60 years of Seiko Diver watches.

The commercial is more than a standard promotional piece; it is a poignant message encouraging viewers that the mere desire to take on challenges signifies happiness. The tagline “Let’s challenge together” resonates with everyone who aspires to embrace their passions, no matter how big or small they may be.

Insights from Shohei Ohtani


Ohtani participated in a special interview titled “Seiko Prospex x Shohei Ohtani Interview 2025,” where he elaborates on his connection with the watch. He noted how certain occasions, like award ceremonies, transform his mindset, transforming the watch into a switch that sets a different tone for him. Sharing his thoughts on the importance of relentless pursuit, he stated, “Happiness lies in the ability to challenge oneself.”

Having consistently aimed for greatness in his baseball career, Ohtani represents the ideal ambassador for Seiko Prospex, as they embody a joint journey of challenges and triumphs. The watch stands as a symbol not only of quality but also of a determined spirit to advance in life and push boundaries.

As fans eagerly anticipate the release of the Diver's 1968 Heritage GMT, it will undoubtedly become an emblem for both watch aficionados and sports enthusiasts alike, serving as a reminder to pursue one’s passions with vigor and dedication.

Watch the full commercial and special interview on the official Seiko Watch Japan YouTube channel. Prepare to embrace the time dedicated to adventure!

Interview Page: Shohei Ohtani Interview
Interview Video: Watch Here


画像1

画像2

画像3

画像4

画像5

画像6

画像7

画像8

画像9

画像10

画像11

画像12

画像13

画像14

画像15

画像16

画像17

画像18

画像19

画像20

画像21

画像22

画像23

Topics Consumer Products & Retail)

【About Using Articles】

You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.

【About Links】

Links are free to use.