#Japan #Hakone #Mori Trust #Hakone Gora #Japanese Onsen

Mori Trust Expands Its Footprint in Hakone Gora

Mori Trust, a prominent player in the Japanese real estate development sphere, has officially acquired two properties in the serene locale of Hakone Gora: the "Hakone Gora Onsen Yutoriro-an" and the "Yutoriro-an ANNEX." The acquisition marks a significant step as Mori Trust continues to solidify its presence in one of Japan's most sought-after tourist destinations. Scheduled for completion on October 30, 2025, these properties are ideally located near the Hakone Tozan Cable Car and Chūgokurō Station, providing excellent access for both domestic and international tourists.

Hakone Gora is renowned for its rich blend of nature, art, history, and, most importantly, its hot springs. The area has evolved over the years into a luxurious retreat that fosters relaxation and rejuvenation, making it an ideal escape for visitors. The newly acquired hotels are expected to provide a holistic experience, leveraging the properties' unique natural hot springs and serene surroundings.

A Rich History in Wellness and Retreat

The history of Hakone Gora as a prestigious hot spring area dates back to the Meiji period, being a well-known healing spot for centuries. This area boasts a plethora of high-quality mineral springs and cultural experiences, such as the traditional "Daimonji-yaki" event, which has been celebrated for over a century. Mori Trust has been part of this narrative since 1984 when it opened "Laforet Hakone Gora Yuno-sumi" (formerly known as Resort Hotel Laforet Gora). The company undertook significant renovations in 2014, maintaining its commitment to preserving the area’s heritage while offering contemporary comforts.

In the years following, Mori Trust expanded its portfolio further by acquiring established ryokan, including "Hakone Gora Onsen Seihōkaku Shōhon" in 2014 and "Gora Kinsuiro" in 2017. The company continues to unveil new projects, including the upcoming "Laforet Hakone Gora Yuno-sumi Ayakan" set to open in 2024, demonstrating its ongoing investment in the area.

A Gateway for Tourists

Located just a stone's throw away from Tokyo, Hakone attracts approximately 20 million visitors a year, making it one of Japan's leading tourist hotspots. The spectacular landscapes, seasonal beauty, and abundant hot spring resources draw in a rich demographic of both local and international tourists. Research suggests that about 80% of domestic tourists hail from the Tokyo metropolitan region, a clear indicator of Hakone’s allure as a convenient getaway. The influx of foreign tourists has been notable in recent years, further enhancing Hakone’s global appeal.

Mori Trust aims to harness its accumulated knowledge and expertise in the hospitality industry to improve comfort and deliver superior experiential stays in the new properties. The Mori Trust Group remains committed to enhancing the value of the Hakone Gora area while bolstering its profile as a tourism destination.

Overview of the Acquired Properties

Hakone Gora Onsen Yutoriro-an

• - Location: 1300-119 Gora, Hakone-machi, Ashigarashimo-gun, Kanagawa
• - Land Area: 5,188.90 sqm (1,570 tsubo)
• - Total Floor Area: 3,753.36 sqm (1,135 tsubo)
• - Number of Rooms: 34
• - Building Structure: Reinforced concrete, 4 floors above ground
• - Year Built: 42 years ago
• - Facilities: Restaurant, large public baths, private outdoor baths, relaxation areas

Yutoriro-an ANNEX

• - Location: 1300-126 Gora, Hakone-machi, Ashigarashimo-gun, Kanagawa
• - Land Area: 842.31 sqm (255 tsubo)
• - Total Floor Area: 1,566.36 sqm (474 tsubo)
• - Number of Rooms: 18
• - Building Structure: Reinforced concrete, 5 floors above ground and 1 basement
• - Year Built: 35 years ago
• - Facilities: Large public bath

About Mori Trust

Mori Trust Co., Ltd. (headquartered in Minato, Tokyo) focuses on large-scale developments in urban centers and operates hotels and resorts in Japan and abroad. As of March 2025, Mori Trust manages 52 properties encompassing buildings, residential, and commercial facilities and operates 35 hotels and resorts nationwide, reaffirming its expansive reach and commitment to enhancing Japan's international competitiveness through innovative hotel development and preservation of historically significant structures.

Mori Trust remains fervently focused on hospitality excellence and is working on various projects to continue contributing to the local economy and tourism industry.