#Manchester City #United Kingdom #Manchester #Axi #Women's Super League

Axi Launches 'My Roots' Campaign

In a spirited celebration, Axi has unveiled its new campaign titled 'My Roots' to honor the triumphant Manchester City Women, the champions of the Women's Super League (WSL). Under the astute guidance of head coach Andree Jeglertz, the team has not only excelled on the pitch but has also set a golden standard in women's football. This accomplishment comes as no surprise as they consistently surpassed expectations throughout the league.

The campaign seeks to recognize the remarkable journey of these athletes while aiming to inspire future generations of female sports participants. Axi has pledged a significant donation to the City Girls Programme, an initiative run by City in the Community, which is the official charity of the Manchester City Football Club. This financial support serves to bolster opportunities for women and girls in sports across the Greater Manchester area.

A Campaign Built on Shared Values

At the heart of the 'My Roots' campaign lies a fundamental belief that excellence is achieved through preparation, consistency, and the courage to compete under pressure. These values resonate deeply with both Axi and the Manchester City Women's team, reinforcing their partnership since the inception of this remarkable journey.

Julie Sharova, Axi's Global Marketing Director, emphasized the significance of the Manchester City Women’s achievements, stating, "They have earned the WSL title fair and square. There’s something about this team—their attitude, the high standards they set for themselves, and the mutual support—that reflects what we believe at Axi. 'My Roots' is our way to celebrate them. Our donation to the City Girls Programme is our commitment to ensuring the next generation of women in sports, business, or any field they choose can create their own pivotal moments."

Empowering Women in Sports

The City Girls Programme is dedicated to enhancing female participation in sports, cultivating leadership pathways, and providing grassroots opportunities for women and girls in and around Manchester. Axi's contribution goes beyond mere branding; it signifies their long-term commitment to the community that embodies Manchester City's spirit.

About City in the Community

City in the Community is the official charity of the Manchester City Football Club, striving to promote healthier lifestyles among the youth in Greater Manchester through football. To learn more about their initiatives, visit City in the Community.

About Axi

Axi is a global online trading platform for forex and CFD, recognized as Manchester City’s official trading partner, serving clients in over 100 countries. With cutting-edge trading technology, educational resources, and performance-driven programs, Axi is dedicated to supporting traders and communities worldwide.

For media inquiries, contact: [email protected]

For more information, visit Axi's website.

Watch the campaign video here: My Roots Campaign Video.

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