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IPSY Unveils Its 2026 Beauty Discovery Report

IPSY, the leading curated beauty membership service, has just released its highly anticipated second annual Beauty Discovery Report. This report, unveiled during The Ipsies 2026 Beauty Awards, provides significant insights into what is currently driving beauty purchases and consumer trends for the year 2026.

According to the survey conducted among IPSY members, an impressive 75% revealed that they have either purchased or intend to acquire beauty products that they initially discovered through IPSY. This showcases the powerful influence of curated beauty experiences on consumer shopping behavior.

Key Insights from the 2026 Beauty Discovery Report

The report highlights several notable trends that are shaping the beauty landscape this year. Trends reflect a shift towards more intentional shopping habits among consumers, emphasizing the importance of discovery in their purchase decisions. Below are some of the most significant trends:

1. The Rise of Performance-Driven Lip Care

The approach to lip beauty is evolving. Nowadays, it isn’t just about vibrant colors, but also about the overall care that products provide. Consumers are prioritizing hydration, volume, and long-lasting results. Consequently, performance-driven formulations are quickly becoming essential within the lip segment. Products such as lip oils and plumpers are no longer mere trends but are establishing themselves as daily necessities for beauty enthusiasts seeking nourishment as well as bold aesthetics.

2. Gen Z and the Scent Renaissance

Another noteworthy trend captured in the report is the burgeoning scent culture, primarily driven by Gen Z consumers. This generation treats fragrances not just as accessories but as extensions of their identities. Rather than sticking to a single favorite scent, they are exploring a variety of fragrances, layering and switching them out frequently to match their moods or styles. This new approach to scent involves creating a ‘fragrance wardrobe’ that allows for greater personalization and experimentation.

3. The Blush Revolution

Blush has transitioned from a mere accent to a core element of beauty routines. What began as a playful social media trend has evolved into a must-have category as consumers now collect a broad array of shades, finishes, and tones to complement various looks. This shift indicates that blush is now crucial for achieving softer, fresher, and more expressive faces as people experiment with diverse styles.

A New Era of Beauty Discovery

Stacey Politi, Chief Marketing Officer at IPSY, remarked that discovery has become one of the most influential elements shaping the beauty industry today. At IPSY, the process of discovery is not just an aspect of the experience but the very force that drives it. By acting as matchmakers between engaged members and thousands of beauty products, IPSY distinguishes itself while gaining deep insights into rising and changing trends that yield tangible business impacts.

In conjunction with the Beauty Discovery Report, IPSY also announced the winners of its fourth annual The Ipsies 2026 Beauty Awards, highlighting exceptional products and brands that resonate best with its community based on feedback and engagement. Standout winners include Rare Beauty for Best Blush and Makeup by Mario as the Member-Favorite Brand, showcasing how community-driven preferences can define success in the beauty market.

About IPSY

IPSY stands as the foremost curated beauty membership, connecting millions of dedicated consumers with products, brands, and inspiration to aid them in discovering their unique beauty. Through its monthly subscription services and e-commerce marketplace, IPSY introduces members to various beauty favorites from both emerging and established brands. In addition, IPSY acts as an essential platform for beauty brands seeking access to one of the largest communities of engaged beauty enthusiasts globally. With expert curation, innovative products, and millions of member insights, IPSY fuels a significant engine for beauty discovery and innovation. To learn more, please visit IPSY.com.