Explore the Elegance of HIROFU's New ANDINA Bag Collection

Discover the New ANDINA Collection by HIROFU

HIROFU, a renowned brand under the World Group, has officially launched its 2025 Autumn/Winter collection, introducing the stylish and compact ANDINA bag series. Starting September 5th, these luxurious leather pieces will be available at all HIROFU stores across Japan and on their online platform.

A Unique Blend of Japanese Aesthetics and Italian Craftsmanship

Founded in 1978, HIROFU is a distinguished leather brand that focuses on shoes, bags, and accessories, primarily found in department stores. With a philosophy centered on simplicity, minimalism, and contemporary style, HIROFU has consistently delivered timeless designs that are not swayed by fleeting trends.

The ANDINA collection, named after the Italian phrase that translates to “Let’s go!” embraces a compact and lightweight design that encourages wearers to carry them anywhere. This collection combines elegance with functionality, ensuring that each bag is not only a stylish accessory but also a practical companion.

Chic Design Elements of the ANDINA Series

At first glance, the ANDINA bags might seem simple, but they offer an innovative twist by introducing an unexpected imbalance in size and shape. The longer handles and unique structures on the bottom and sides provide a nostalgic yet fresh representation of the HIROFU aesthetic. The design intentionally deviates from standard proportions, showcasing a sense of modernity alongside classic appeal.

To enhance the bags' varied silhouettes, a sturdy cotton tube is incorporated at the bottom, promoting a soft and voluminous profile. This attention to detail ensures that the bags are both visually striking and functional, with standout side detailing contributing to their distinctive character.

Available Models in the ANDINA Lineup

The ANDINA series includes two shoulder bag models and two tote bag options, each crafted with an exquisite bonding technique that joins the outer and inner leather layers for a refined finish. The bags feature a folded design at the opening that conceals the stitching, allowing the natural texture of the leather to shine through while maintaining an unobtrusive aesthetic.

- ANDINA Shoulder Bag S: ¥69,300 (tax included)
- ANDINA Shoulder Bag L: ¥72,600 (tax included)
- ANDINA Tote Bag S: ¥69,300 (tax included)
- ANDINA Tote Bag M: ¥79,200 (tax included)

We encourage you to visit any HIROFU shop or their online store to explore the ANDINA collection firsthand. Each bag is designed to complement your style and meet your everyday needs, bringing a touch of sophistication to your wardrobe.

Shopping Online

To shop the ANDINA collection, visit the HIROFU Online Store. For more updates and insights, follow them on social media:

- Instagram: @hirofu_official
- LINE: Connect with us here

Brand Philosophy

HIROFU’s commitment to simplicity, minimalism, and a contemporary approach has guided its product offerings since 1978. The brand prides itself on creating high-quality items crafted from exquisite materials, ensuring longevity and consistency in style that transcends seasons and trends.