Tim Brooke-Webb Joins Forbes Travel Guide as Chief Commercial Officer Amid Expansion

Forbes Travel Guide Welcomes Tim Brooke-Webb

Forbes Travel Guide (FTG), the sole independent global rating system for luxury hospitality, has announced the appointment of Tim Brooke-Webb as its new Chief Commercial Officer as of September 15, 2025. This strategic move comes as part of FTG's ongoing efforts to enhance its global footprint and innovate within the luxury hospitality sector.

With nearly two decades of extensive experience in the international hospitality industry, Brooke-Webb was previously known for his exceptional leadership at The World's 50 Best, where he served as Managing Director for 15 years. Under his stewardship, the brand transcended from a single restaurant awards list to a highly regarded portfolio that included The World's 50 Best Bars, The World's 50 Best Hotels, The World's 50 Best Vineyards, and more regional editions. His strategic insight guided the brand in celebrating culinary excellence and elevating industry standards on a worldwide scale.

During his tenure at The World's 50 Best, Brooke-Webb was instrumental in distilling the global dining scene and driving awareness of emerging talents and trends. His knack for brand building and community engagement made him a pivotal figure in the growth and recognition of luxury dining experiences. This expertise will serve FTG as it seeks to solidify partnerships with elite hospitality brands and further broaden its influence within the sector.

Hermann Elger, CEO of FTG, expressed his enthusiasm over Brooke-Webb's arrival. “We are proud to welcome Tim Brooke-Webb to our leadership team,