MySize Inc. Welcomes Borja Cembrero Saralegui as Chief Growth Officer for Global Expansion

MySize Inc. Appoints Borja Cembrero Saralegui as Chief Growth Officer

In a strategic move to bolster its global presence and embrace sustainable fashion practices, MySize Inc. has officially announced the appointment of Borja Cembrero Saralegui as its new Chief Growth Officer (CGO). This appointment comes at a critical juncture as the company gears up for an ambitious phase of growth, powered by innovative fashion technology and a strong commitment to circular fashion.

Background of Borja Cembrero Saralegui

Cembrero, who previously served as the co-founder and CEO of Naiz Fit, brings a wealth of experience in the fashion-tech sector. Under his leadership, Naiz Fit successfully scaled its AI-driven sizing technology, which is now utilized in over 18 countries. Notable global brands, such as Desigual and Canali, have benefited from this technology, significantly reducing their return rates and enhancing customer conversion through personalized shopping experiences. MySize acquired Naiz Fit in 2022, further integrating advanced technology into its existing framework.

Strategic Goals as Chief Growth Officer

In his new role, Borja will be tasked with steering the company’s international growth strategy. This involves not only identifying and pursuing potential partnerships and merging/acquisition opportunities but also reinforcing MySize’s leadership in the realm of AI-based retail solutions. Cembrero aims to leverage his expertise in AI deployment to confront the pressing challenges that the fashion industry currently faces, including fitting issues and the sustainability of the supply chain.

Cembrero expressed his enthusiasm about taking on this pivotal role: "I'm honored to take on this position at such a transformative time for the company. MySize has unique technology, strong momentum, and a bold vision to redefine how fashion is experienced—both online and offline. I'm excited to build on this foundation to scale our impact worldwide."

Innovations Leading to Development

The integration of virtual try-on technology and size personalization is among the innovative strategies that Borja will be managing. Recent announcements, including MySize's entry into the circular fashion market via the acquisition of Percentil, indicate a significant shift towards sustainability. These strategic moves align with current consumer demands for responsible business practices in fashion. Percentil, recognized as a leading managed marketplace for second-hand fashion, will enhance MySize's offerings in circular commerce, thus amplifying the company's commitment to reducing environmental impacts associated with clothing production and disposal.

Additionally, Cembrero aims to ensure the continuous evolution of MySize’s software-as-a-service (SaaS) portfolio and digital retail platforms. This will allow for sustained innovation and adaptability within rapidly changing market conditions.

Ron Luzon, the Founder and CEO of MySize, commented on Cembrero's appointment, noting, "Borja is a proven innovator who has demonstrated how AI and data can solve some of the most significant challenges in fashion. His leadership and expertise will be vital in driving growth and increasing shareholder value."

Conclusion

As MySize Inc. embarks on an ambitious new chapter, the appointment of Borja Cembrero Saralegui sets the stage for transformative growth and innovation in the fashion technology sector. His commitment to integrating advanced AI solutions with sustainable practices positions the company not only for success but as a pioneer in the evolving landscape of fashion. Stakeholders and investors alike should stay alert for exciting advancements on the horizon that could redefine the fashion retail space.

For updates and further information about MySize and its initiatives, keep an eye on their website and social channels.