JLR and Tata Communications Team Up for Advanced Data-Driven Vehicles

JLR and Tata Communications Strengthen Their Partnership

In a major development for the automotive industry, Jaguar Land Rover (JLR) has announced an enhanced partnership with Tata Communications to usher in a new era of smarter, data-driven connected vehicles. The collaboration centers on Tata Communications' MOVE™ platform, which promises to deliver unprecedented connectivity and data services for JLR's next-generation vehicles.

Enhanced Connectivity

Starting in 2026, drivers will experience seamless connectivity in even the most remote locations across 120 countries. The new features will include real-time vehicle location services, smarter driving experiences, and more frequent software updates delivered over the air (SOTA).

This initiative is part of JLR's broader innovation strategy aimed at establishing universal connectivity for their vehicles and enhancing customer experiences with evolving AI-driven services. By harnessing Tata Communications' robust platform, JLR aims to transform the driving experience through improved accessibility, efficiency, and safety features for all its users.

Data-Driven Insights

One of the standout aspects of this collaboration is the significant increase in data exchange, which is expected to empower JLR engineers to gain deeper insights into vehicle performance. Currently, JLR’s fleet of connected vehicles generates approximately 2.5 terabytes of data daily, with an average of half a million electronic control units (ECUs) updated monthly.

Utilizing the MOVE™ platform will enhance this data exchange, allowing for quicker over-the-air updates and improved monitoring capabilities. This advancement is anticipated to not only streamline vehicle maintenance but also reduce costs for vehicle owners while increasing operational efficiency for JLR.

Future-Ready Features

The forthcoming mid-sized SUVs, built upon JLR's new Electric Modular Architecture (EMA), will benefit from a smooth transition between mobile networks and operators. This will enable continuous access to personalized connected services such as multimedia streaming. Furthermore, advancements in hardware will allow for a more secure and enhanced exchange of data, optimizing the deployment of advanced driver-assistance systems (ADAS).

Marco Bijvelds, Global Vice President of Tata Communications MOVE™, expressed that the automotive sector is constantly evolving to meet customer demands. He emphasized the importance of their digital fabric that facilitated seamless connectivity across all JLR production sites globally last year, which has now expanded to include advanced features for software-defined vehicles. Bijvelds pointed out that these innovations will not only cater to customer preferences but also pave the way for new revenue streams through personalized experiences.

Mark Brogden, Director of the Digital Products Platform at JLR, highlighted the firm’s expertise in advanced connectivity, referencing their pioneering introduction of dual-modem, dual eSIM technology with the 2020 Defender model. This new partnership represents a significant leap forward in providing highly secure and cost-effective data connectivity across 120 countries, moving towards delivering continuous connected experiences for JLR’s clientele.

Conclusion

As JLR sets its sights on the electrifying future of automotive innovation, the enhanced partnership with Tata Communications signifies a commitment to not just meet but exceed consumer expectations in a rapidly advancing digital landscape. Customers can look forward to a smarter, more intuitive driving experience through groundbreaking technologies developed in collaboration with Tata.

JLR’s Reimagine strategy reflects its ambition to achieve carbon neutral operations by 2039, focusing on electrification and sustainable practices in all facets of its business. The company plans to introduce fully electric models for its prestigious Range Rover, Discovery, and Defender lines, setting the stage for a new age of luxury mobility.

For further updates, stay connected as JLR continues to redefine the automotive narrative with Tata Communications at its side, driving into a smarter, safer, and more connected future for all.