Smiles Abound: Ken Matsudaira's New TV Commercial and Campaign for FamilyMart

Ken Matsudaira Spreads Joy with FamilyMart's New Year's Campaign

FamilyMart, a popular convenience store chain in Japan, is all set to lighten up the New Year's festivities with its newest TV commercial featuring none other than Ken Matsudaira. Starting December 26, 2025, the engaging “Famipay Jumbo” edition will air across the nation, showcasing Matsudaira’s infectious smile and energy. The campaign aims to bring joy and savings to customers as they shop during the festive season.

The campaign centers around five key themes, including “fun savings” and “your delightful offers.” As part of this joyful initiative, the Famipay app will introduce a staggering total of nearly 100 million yen in coupons and points starting on the same day as the TV commercial launch. The advertising focuses on joyful engagement for customers, ensuring that those visiting FamilyMart during the New Year period feel bright and happy.

A Festive Service with a Samba Twist

Matsudaira stars in the TVCM, performing the “Famimatsukensamba”—a jubilant twist on the famous “Matsukensamba II.” With lyrics rephrased to include phrases like “I’m earning millions!” and “Let’s enjoy Famipay Jumbo!” he dances and sings exuding pure joy. Set against the vibrant backdrop of FamilyMart’s festive colors, Matsudaira’s performance promotes popular products like