Cronofy Secures £15 Million Investment from BGF to Enhance Its Scheduling Technology

Cronofy Secures Major Investment for Growth

In a significant move aimed at accelerating its growth and enhancing its scheduling technology, Cronofy, a UK-based integrated scheduling infrastructure provider, has secured a whopping £15 million investment from BGF, one of the UK and Ireland's most active growth capital investors. This infusion of capital marks a critical milestone for Cronofy as it seeks to expand its product offerings and streamline complex scheduling processes for businesses globally.

Founded in Nottingham, Cronofy has already positioned itself as a pioneer in real-time scheduling solutions. The company has created a platform that facilitates safe and efficient scheduling and is leveraged by over 180,000 organizations worldwide. With its technology seamlessly integrated into various business workflows and applications, Cronofy serves sectors such as recruitment, healthcare, and professional services, making scheduling a less daunting task for its clients.

The company was established by experienced engineers Adam Bird and Garry Shutler, who recognized a significant gap in the market for a new architectural approach to unlock large-scale integrated scheduling while maintaining high standards of security and privacy. Notably, Cronofy's technology is utilized by renowned brands including Indeed, Houzz, and Docplanner. For instance, international fintech giant Wise reduced its interview scheduling time from six days down to just 90 minutes by employing Cronofy’s platform integrations.

The financial backing from BGF will empower Cronofy to enhance its core product offerings and explore new use cases. The company intends to accelerate its growth, especially in the U.S. market, where it currently generates over 60% of its revenue. Despite its international expansion, Cronofy remains committed to its European roots, adhering to the strictest EU compliance standards and built-in security principles.

According to Adam Bird, Cronofy’s CEO and co-founder, this partnership with BGF is essential for the next phase of their growth journey. He emphasizes, “We sought a partner to support the upcoming stage of our expansion, and BGF delivers the experience, flexibility, and scale we need to achieve our goals. Scheduling is a vital function often overlooked, and our mission is to simplify it securely and with privacy considerations for organizations worldwide.” He also pointed out that Cronofy has spent the past decade constructing a platform that seamlessly integrates with existing systems to save time and improve efficiency for clients.

BGF’s partner, Seb Saywood, described Cronofy as a remarkable technological success story, gaining global recognition for providing the most reliable integrated scheduling infrastructure in its sector. He added, “The company presents a compelling return on investment across a wide array of client sizes, including large corporations, and has a customer- and product-centered growth strategy.” He expressed excitement about collaborating with Cronofy’s talented management team, which has a history of solving client problems while developing innovative tech solutions.

Transaction Advisory

Several firms played advisory roles during this investment transaction. For Cronofy, the advisors included Shakespeare Martineau (Duncan James, Renee Freeman, Roger Harcourt) and RSM (Martin Brown), among others. BGF was advised by Browne Jacobson (Mark Hughes, Matt Bolton, Ka Man Shing) and Cooper Parry (Sara Thompson, Jack Mcfarlane, Lauren Nutty), along with other contributing firms.

Conclusion

As Cronofy sets its sights on greater achievements, supported by BGF's endorsement, the company appears poised to expand its already broad impact in sectors that are increasingly recognizing the value of efficient scheduling. For organizations eager to enhance their operational efficiency and user experiences, Cronofy offers solutions that integrate with existing frameworks, effectively reducing administrative burden while increasing functionality.

For more about Cronofy and their innovative scheduling solutions, visit their website.