#USA #MarketStar #Ogden #B2B Sales Services #Sales-as-a-Service

MarketStar Achieves Coveted Leader Status in Everest Group's 2025 B2B Sales Services PEAK Matrix

Ogden, Utah - December 4, 2025 - MarketStar, the trailblazer of Sales-as-a-Service®, has recently been named a Leader in the Everest Group’s B2B Sales Services PEAK Matrix® Assessment for 2025. This prestigious acknowledgment places MarketStar at the forefront of the sales outsourcing industry, highlighting its impressive positioning alongside some of the largest global Business Process Outsourcing (BPO) companies.

With a legacy spanning nearly 40 years, MarketStar has established itself as an influential player in the realm of outsourced sales, distinguished by its innovative blend of human expertise and AI-driven intelligence. This unique approach allows the firm to enhance precision and speed in sales execution, thus creating a strong foundation for specialized sales performance.

Keith Titus, President and CEO of MarketStar, expressed the significance of this recognition: "Being named a PEAK Leader is a powerful confirmation of MarketStar's leadership in the sales outsourcing sector. Companies worldwide trust us for our specialized, scalable, and results-oriented sales performance. This recognition illustrates that our proven model integrates human expertise with innovative AI technology, fundamentally driving growth."

The Everest Group PEAK Matrix® is globally recognized for its comprehensive assessment of market impact, vision, and capability. MarketStar's position as a Leader in this matrix underscores its proficiency in synthesizing deep sales knowledge with expansive delivery capabilities, bolstered by AI technology, to foster measurable growth for both technology firms and B2B enterprises worldwide.

Divya Baweja, Practice Director at Everest Group, highlighted MarketStar's extensive service portfolio, robust technology partnerships, and significant expert knowledge as key factors in winning this top honor. Over the last five decades, the company has played a pivotal role in enabling B2B organizations to flourish via high-skill, high-scale sales initiatives.

MarketStar's Sales-as-a-Service® model merges seasoned sales teams with intelligent data analytics and advanced AI tools, producing impactful results at every stage of the sales process. Whether through direct sales, partnerships, or enhancing customer success, MarketStar consistently empowers leading technology and B2B brands to achieve their growth targets.

Paul Grant, COO of MarketStar, stated, "Our clients seek a dependable partner committed to executing flawlessly, innovating effectively, and converting chances into real revenue. This PEAK Leader recognition underscores our dedication to our craft, our unwavering focus on customer needs, and the efficacy of our model—demonstrating its success at the highest level."

For businesses interested in Sales-as-a-Service® and how MarketStar crafts successful sales solutions, further insights can be found in the Everest Group PEAK report.

About MarketStar
MarketStar empowers leading B2B technology firms to accelerate their growth through Sales-as-a-Service®. This model unites skilled human sales professionals with the latest AI enhancements to create a powerful system for sales mastery. Armed with extensive experience and a commitment to human insight, MarketStar enables clients to amplify revenue, broaden market access, and achieve transparent results across various channels, including direct sales, partner relationships, and customer success frameworks. To explore more about MarketStar's offerings, visit marketstar.com.

About Everest Group
The Everest Group is a prominent global research organization that supports business leaders in making informed decisions. Its PEAK Matrix® assessments deliver valuable insights and analyses that help enterprises choose global service providers, locations, and product solutions across various sectors. Service providers also utilize the PEAK Matrix® to evaluate and adjust their offerings relative to industry standards. For detailed insights and additional resources, visit everestgrp.com.