Wuliangye Unveils Innovative 3D Advertisement in New York's Times Square to Promote Harmony

Wuliangye Launches 3D Advertisement in Times Square



Wuliangye, a leader in the baijiu industry from China, has stepped onto the global stage with an innovative 3D advertisement in New York's bustling Times Square. The ad, representing the message of "harmony," features a delightful animated panda, symbolizing not only the company’s roots in Sichuan Province but also the importance of cultural exchange and international friendship.

The launch, which took place at the beginning of 2025, marks a significant milestone in Wuliangye's efforts to broaden its reach and connect more deeply with audiences worldwide. Utilizing the captivating imagery of a panda, which is also known as the cultural ambassador of China, Wuliangye aims to foster a greater understanding of its rich heritage and quality products among global consumers.

A Vision for Global Harmony



The theme

Topics Consumer Products & Retail)

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