Exciting New Shop Within a Shop from Nissen
Starting from November 14, 2025, Nissen, a distinguished Japanese brand specializing in clothing and lifestyle products, will launch their exclusive in-store shop in three selected Mac House locations across Japan. This initiative marks a significant collaboration with G-Yet Co., Ltd., the parent company of Mac House, which aims to enhance the shopping experience by blending the convenience of online retail with the personal touch of physical stores.
Background of the Initiative
In today’s world, the lifestyle of working women aged 30 to 50 has become increasingly diverse. The demand has surged for versatile apparel and fashion accessories that can easily transition from work to leisure while allowing individuals to express their unique style. Nissen has been committed to offering a wide range of private brand products to support these lifestyles.
By partnering with G-Yet, which has a well-established nationwide store network, Nissen is eager to provide a novel shopping experience that emphasizes customer loyalty and attracts new clientele. The collaboration focuses on an OMO (Online Merges with Offline) strategy, adeptly integrating the efficiency of online shopping with the tangible benefits of in-store visits.
Shop Concept and Product Offering
The new shop-in-shop concept will feature a curated selection of Nissen's original hits, including their renowned 'Relax Fit Wide Pants.' These pants have gained massive popularity, achieving cumulative sales of over 300,000 pairs, thanks to their perfect balance of comfort and style. Available from size S to 10L, the pants cater to a broad audience, ensuring that there's a perfect fit for everyone.
In addition to the standout 'Relax Fit Wide Pants,' the shop will showcase a total of 32 carefully selected items, ranging from basic wardrobe staples to trendy casual pieces suitable for adults. The display will also feature thoughtfully styled mannequins, offering total coordination by showcasing shoes and bags that complement the clothing. Furthermore, Nissen will provide a line of skin-friendly cotton underwear to complete the shopping experience.
Featured Product: Relax Fit Wide Pants
The 'Relax Fit Wide Pants' have an exceptional silhouette that looks effortlessly chic while ensuring maximum comfort. Priced between ¥3,289 and ¥5,159, they are available in 14 different colors including classic shades like black, khaki, and off-white, as well as more vibrant options such as burgundy and mauve pink.
Here’s what you need to know about the 'Relax Fit Wide Pants':
- - Sizes Available: 10 sizes from S to 10L
- - Color Options: 14 hues to choose from
- - Product Number: ZZY0120B0027
- - Link to Purchase: Nissen Online
> Note: Prices listed reflect the initial online rates and may vary in-store. Additionally, available colors may differ from those offered online.
Store Locations
The participating Mac House locations are as follows:
1.
Mac-House S.S.F. Aeon Akashi Store
-
Address: 2-3-1, Yurino-ki Dori, Okubo-cho, Akashi City, Hyogo
-
Phone: 080-5909-3259
-
Hours: 10:00 AM – 9:00 PM (varies)
2.
Mac-House S.S.F. Mi-Nara Store
-
Address: 1-3-1, Nijo-odori Minami, Nara City, Nara
-
Phone: 080-5909-3180
-
Hours: 10:00 AM – 8:00 PM (varies)
3.
Mac-House S.S.F. Joyful Honda Chiyoda Store
-
Address: 813-1, Kayano, Chiyoda-cho, Oura County, Gunma
-
Phone: 080-5909-3467
-
Hours: 9:00 AM – 8:00 PM (varies)
This collaboration promises to elevate the shopping experience, providing a unique blend of comfort, style, and an extensive range of sizes, meeting the diverse needs of modern consumers.