#Japan #Tokyo #apparel #Startup #Shino Shop

New Opportunities in Apparel Business

The apparel industry is witnessing a refreshing wave of entrepreneurship with the introduction of unique support programs designed for aspiring retailers. Shino Shop Co., Ltd., headquartered in Koenji, Suginami, Tokyo, is at the forefront of this initiative, launching two innovative programs aimed at empowering individuals to realize their dreams of owning an apparel store. The new initiatives are "Apajuku" and "Apasuk FC".

Apajuku: Practical Training for Aspiring Apparel Entrepreneurs

What is Apajuku?

Apajuku is a hands-on business school tailored for individuals aiming to start small-scale retail ventures focusing on apparel, vintage clothing, and miscellaneous goods. This program is structured to provide practical experiences, allowing participants to learn critical business aspects progressively. Whether you are a novice or already have some experience, Apajuku offers a fresh educational model focused on entrepreneurship in the retail space.

Key Features

Participants in Apajuku will benefit from:

• - POP-UP Sales Experience: Engaging in real-world sales through pop-up events in the San Fernando space in Koenji.
• - No Inventory Risk: All inventory is supplied directly from the headquarters, allowing participants to focus solely on sales without the burden of stock.
• - Practical Social Media Training: Learn how to leverage social media for audience outreach and store presentation.
• - Guided Sourcing Opportunities: Participants will have the chance to join sourcing trips within Japan and in places like Bangkok, enhancing their purchasing strategies.
• - Growth Model: Successful participants will have the opportunity to transition into franchise membership (FC) after sustaining pop-up sales.

Who Can Participate?

Apajuku caters to a wide range of individuals:

• - Those aspiring to own their store
• - Individuals looking to start a side business or secondary career in apparel
• - Anyone, from beginners to experienced sellers, is welcome to join.

For more information visit: Apajuku

Apasuk FC: A New Type of Apparel Franchise Model

What is Apasuk FC?

The Apasuk FC program revolutionizes the traditional franchise model with a subscription-based inventory system that eliminates high initial inventory costs typically associated with apparel franchises.

Key Components

Participants can expect:

• - Zero Initial Inventory Purchase: Inventory will be provided by the headquarters as needed.
• - Pay-As-You-Sell Model: Fees are charged based on monthly sales, aligning business expenses with revenues.
• - No Risk of Unsold Inventory: The program significantly reduces the risk of unsold or excess inventory.
• - Support from Headquarters: Includes provision of fixtures and assistance with property development and stable inventory supply.
• - Revenue Forecasting: Stores are designed with the potential for stable monthly revenues ranging from 2 to 3 million yen.

Who Should Join?

The Apasuk FC program welcomes:

• - Individuals or organizations eager to enter the apparel industry.
• - Entrepreneurs aiming to expand their business from modest investments.
• - Those considering transitioning from other apparel franchises.

Vision of Shino Shop

Shino Shop’s mission is grounded in the belief that retailing vintage clothing and goods should be an accessible business opportunity for everyone. By combining practical education, stable inventory supply, and low-risk approaches, they are dedicated to supporting diverse models for new pathways to independence.

Media Collaboration Invitation

Shino Shop is eager to work with media representatives who are interested in covering this innovative educational model. Potential media collaborations could include:

• - Coverage of actual class sessions and pop-up sales events
• - Interviews with program participants and the leadership team

For press inquiries, please contact:
Shino Shop Co., Ltd.
Apparel Business Division: Nagata, Sekine
Email: shinos.corp@gmail.com
Location: 2-28-4 Koenji South, Suginami, Tokyo

This initiative not only tackles previous challenges in starting a retail business but also paves the way for a new generation of entrepreneurs in the apparel industry.