#USA #New York #Aspercreme #Joan Vassos #aging stereotypes

Breaking the Mold: Aspercreme's 'Act Your Age' Campaign

Aspercreme, a leader in the pain relief market, has embarked on an enlightening journey to confront clichéd notions surrounding aging. The brand recently launched its innovative campaign, 'Act Your Age', aligned with insights from a recent survey by Talker Research. This survey contrasted the perspectives of 1,000 baby boomers against their non-boomer counterparts, unveiling insights that break down the stereotypes often associated with aging.

Unveiling the Truth About Baby Boomers

The findings highlighted an intriguing revelation: 46% of baby boomers expressed feeling happier now than in their younger years. In addition, 21% reported higher activity levels today compared to their youth. Surprisingly, a significant 77% of boomers declared that they no longer care about others' opinions, while 63% affirm that they are living life to its fullest. Such statistics challenge the prevalent notion that aging equates to decline, painting a more vibrant picture of older adulthood.

Under the banner of the 'Act Your Age' campaign, Aspercreme invites all generations to reshape the narrative surrounding aging. Many younger individuals associate aging with several outdated stereotypes, including decreased physical prowess and forgetfulness. The survey revealed that many boomers actively push back against these notions: 50% vehemently refute the idea of leading boring lives, 48% disagree with the assertion that they refuse to embrace new learning opportunities, and 46% dismiss beliefs regarding their inability to navigate modern technology. Notably, 11% even indicated they have a more active sex life now than they did in their youth.

As Joan Vassos, a renowned figure in the campaign, articulates, “The misconception that aging means relinquishing an exhilarating and active lifestyle is grossly antiquated.” Vassos, in collaboration with Aspercreme, aims to redefine societal expectations regarding aging by promoting an inspiring message: that age is merely a number and should not dictate the vibrancy of one’s present or future.

A Push for Active Living

The campaign also sheds light on how baby boomers are excelling and participating in various activities. Many have discovered new passions, with 27% engaging in hiking, 17% pursuing cycling, and 16% practicing yoga. They are more culturally engaged than often presumed; 34% keep up with current celebrities, while 28% casually recognize modern slang. Terms like “vibe check” and “cooked” resonate with 48% and 30% of boomers, respectively, underscoring their adaptability to contemporary culture. In fact, younger generations also acknowledge the dynamism of baby boomers; 25% believe they can outrun boomers in marathons, and 27% are convinced boomers beat them at games like Wordle.

At the helm of the initiative, Claudine Patel, Chief Marketing Officer at Opella North America, noted, “Age should spark interest, while pain dulls the spirit. Our 'Act Your Age' campaign strives to inspire individuals to embrace the opportunities life offers as they age, equipping them with tools to move confidently and without pain.”

Join the Movement

The 'Act Your Age' campaign aims to galvanize baby boomers and individuals of all ages toward a more active, joyous existence. It encourages sharing personal stories of how one embraces their age through social media with the hashtag #ActYourAge, and following @Aspercreme for inspiration and community support.

Aspercreme’s commitment to pain management underscores its mission to enable individuals to engage in stimulating activities and adventures, proving that age should never be a barrier to living life fully. For more insights and participation details, individuals can connect with Kaitlyn Kane at Aspercreme directly.

About Aspercreme: Aspercreme delivers trusted, odor-free pain relief solutions that empower individuals to lead active lives. This includes a variety of products ranging from creams to patches and roll-ons, addressing various pain relief needs, thus enabling users to move freely and live without constraints.