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5WPR Recognized as a Finalist in the 2025 PRNEWS Platinum Awards

5W Public Relations (5WPR), one of the leading independently owned public relations firms in the United States, proudly announced its nomination as a finalist in the prestigious 2025 PRNEWS Platinum Awards. This recognition is for their groundbreaking campaign with Wavytalk, titled _"5WPR x Wavytalk: From TikTok Trailblazer to Market Leader."_ This campaign has been highlighted in the Campaign of the Year category for Beauty and Fashion.

The PRNEWS Platinum Awards aim to honor innovative and impactful communication initiatives that resonate across various industries. The collaboration with Wavytalk saw the brand transition from a viral sensation on TikTok to a well-respected leader in the broader beauty market.

The campaign was meticulously crafted to elevate Wavytalk’s image, leveraging high-profile partnerships, engaging celebrity integrations, Fashion Week activations, and captivating influencer events. Each of these efforts was designed to enhance brand recognition, making it aspirational yet accessible to both professional stylists and everyday consumers.

Ilisa Wirgin, the Managing Partner and Executive Vice President of Beauty, Health & Wellness at 5WPR, commented on the nomination, emphasizing the significance of teamwork and innovation. She stated, _“This honor represents the power of strategic storytelling and impactful partnerships in creating a brand that resonates with diverse audiences, both digital-first and traditional beauty enthusiasts. We take pride in standing alongside Wavytalk and celebrating their journey of innovation and growth.”_

The campaign yielded impressive results, including over 872 media and influencer placements, amassing a staggering 33.8 billion total impressions. Wavytalk achieved substantial national media coverage, being featured on notable platforms like _Good Morning America_ and _The TODAY Show._ Moreover, the brand’s Share of Voice increased by 36% year-over-year, securing the top position in its category. Wavytalk also received numerous accolades from esteemed industry publications, including _Marie Claire_, _Glamour_, _Bustle_, and _NewBeauty._

The winners of the 2025 PRNEWS Platinum Awards are scheduled to be announced later this year. This acknowledgment serves as a testament to the creativity and resolve of 5WPR in the public relations industry.

For further details on 5WPR’s award-winning initiatives, visit their official site at 5WPR.com.

About 5WPR

5W Public Relations is a comprehensive PR agency recognized for its innovative programs that effectively engage with various businesses, topics, and ideas. Since its founding in 2003, 5WPR has garnered numerous accolades, including being named a top PR agency by _O'Dwyer's_ and earning the title of Agency of the Year in the 2024 American Business Awards. Their strategic approach helps clients navigate the complex landscape of public relations, providing targeted, result-driven communication strategies. 5WPR has a diverse team of more than 250 experts, serving clients across multiple sectors, including Beauty, Fashion, Consumer Brands, Health, Technology, and Digital Marketing. In addition, the agency was recognized in 2024 as one of the best workplaces by Digiday.

For career opportunities and further insights about the agency, visit 5W Careers.