Belk and Sewing Down South Collaborate on an Exclusive Coastal Collection for Spring Fashion

Belk and Sewing Down South: A Celebration of Southern Style

This spring, Belk's celebrated private label brand, Crown & Ivy, is once again partnering with the vibrant lifestyle brand Sewing Down South, co-founded by Craig Conover. The result is an exclusive coastal collection that embodies the essence of spring in the South. With over 120 unique styles that blend bright coastal prints, soft pastels, and playful tropical elements, this collection is designed to refresh your wardrobe and home.

A Perfect Blend of Style and Comfort

The new coastal collection is more than just fashion; it also includes home goods and accessories, extending the invitation for customers to embrace a spirit of relaxed elegance in their daily lives. This collection also marks a fresh addition with the introduction of jewelry—tailored to complement the stunning apparel and chic home accents. Pricing starts at just $14, ensuring that everyone can enjoy the warmth and joy of Southern-inspired style without breaking the bank.

Jon Bollman, Belk's Senior Vice President and General Merchandising Manager, expresses excitement about the partnership: "Our coastal line represents the perfect evolution of our ongoing collaboration with Sewing Down South. Spring is an ideal time for a wardrobe refresh, and we aimed to make stylish, high-quality clothing accessible to everyone."

Inspired by Charleston's Beauty

The collection is inspired by the beautiful coastal landscape of Charleston and the invigorating spirit of spring. Each piece is carefully designed to provide options suitable for a variety of occasions—be it a casual beach day or hosting an elegant garden party. The playful sailboat motifs and palm leaf designs capture the laid-back attitude and sophisticated charm of the region.

Craig Conover adds, "There’s something magical about springtime in Charleston that we wanted to encapsulate within this collection. This collaboration signifies a celebration of Southern style, creativity, and intention. Our aim is for customers to experience the quality and thoughtfulness that have gone into every aspect of this collection."

Pop-Up Store Experience

To celebrate this launch, Belk has opened a limited-time pop-up shop located at 489 King Street, Suite 100, Charleston, S.C., adjacent to Sewing Down South's flagship store. This dedicated space allows customers to explore the full coastal collection and other Crown & Ivy products, experiencing firsthand the vibrance and spirit of this unique collaboration. The pop-up will remain open through the end of July, providing a perfect opportunity to embrace the allure of downtown Charleston while shopping.

Information about the collection, including its release details, can be found on Belk’s website and social media pages. As customers engage with this collection, they are encouraged to share their favorite pieces and how they incorporate them into their spring wardrobes.

About Belk

Belk, Inc. has a rich history that dates back to 1888, where it began as a small department store in Charlotte, N.C. The company has grown to include nearly 300 locations across 16 Southeastern states and an active online shopping platform through belk.com. Their ongoing mission revolves around providing quality products at great prices while prioritizing community engagement and support.

About Sewing Down South

Founded in 2018 by Craig Conover and his partners, Sewing Down South focuses on authenticity and craftsmanship within its designs. The flagship store, opened in 2021, has quickly become a favorite destination for those seeking coastal-inspired styles that reflect the beauty and spirit of Charleston. By centering their work around community and creativity, Sewing Down South is redefining Southern lifestyle branding.

In summary, this collaboration between Belk and Sewing Down South is not just about fashion; it’s a comprehensive experience celebrating the warmth of Southern culture, charming aesthetics, and innovative retail practices—perfectly timed for spring festivities.