Revamped Hokkaido Ramen Salad: A Delicious Comeback After Two Years

A Fresh Take on a Hokkaido Classic

After a two-year hiatus, the beloved Hokkaido Ramen Salad, affectionately known as "Raa-Sara," is making its grand return. This exciting update is set to launch exclusively in the Hokkaido region on January 22. The creative team at Seven-Eleven Japan, led by President Tomohiro Akutsu, has put an array of improvements into this classic dish, ensuring it remains a beloved staple for residents and visitors alike.

Key Improvements

1. Enhanced Noodle Quality
The noodles, made from locally sourced Hokkaido wheat, have undergone a meticulous overhaul. The recipe now features a revised flour composition that offers greater elasticity, ensuring that the noodles remain firm and pleasant to eat, even after it's been a while since you began your meal.

2. Clarity of Regional Identity
To highlight that this product is a unique offering from Hokkaido, the packaging has adopted a new label that makes it instantly recognizable as a local delicacy, particularly relevant during the bustling winter tourist season.

3. Visually Appealing Presentation
The salad now comes in a wider container to better showcase its vibrant ingredients. Fresh tomatoes have been added to enhance the color and health appeal of the dish, encouraging eco-conscious consumers to indulge in a visually enticing meal.

Featured Products

1. Hokkaido Ramen Salad with Steamed Chicken and Soft-Boiled Egg
Price: 368 yen (tax included 397.44 yen)
The centerpiece of this dish is moist, tender steamed chicken breast and a creamy soft-boiled egg, complemented by an array of fresh vegetables like tomatoes, mizuna, and cabbage. A nutty roasted sesame dressing and the newly improved elastic noodles round out this delicious salad.

2. Hokkaido Ramen Salad with Tare Zangi
Price: 368 yen (tax included 397.44 yen)
Topped with a flavorful serving of Tare Zangi, a popular Hokkaido fried chicken, this salad is marinated in a sweet sauce and paired with tartar sauce for an extra kick. The generous portion of Zangi combined with a spicy Japanese dressing creates an unbeatable flavor experience.

A Message from the Team

The drive behind this renewal stems from a desire to make the iconic Raa-Sara more enjoyable for everyone, not just locals. The alterations made to the noodles, ingredients, and packaging were all thoughtfully designed to deliver a unique taste of Hokkaido, particularly as tourism peaks during the winter months. The attractive presentation is guaranteed to whet your appetite and entice anyone to take a bite. We wholeheartedly invite you to experience the renewed flavors of Hokkaido!

Note: Prices may vary by store. The tax-inclusive prices reflect an 8% consumption tax. Availability may vary due to stock limits or other circumstances.