Modern Meadow to Unveil Innovative INNOVERA™ Seat at Lineapelle Winter 26/27 Exhibit

Innovative Design: Modern Meadow at Lineapelle Winter

Modern Meadow, an industry leader in bio-design, is set to make a remarkable impression at the upcoming Lineapelle Winter 26/27 exhibition, taking place in Rho-Milan, Italy, from September 23-25. This international event will showcase an array of samples featuring the company's revolutionary material, INNOVERA™, highlighting the collaboration with Mercedes-Benz to elevate automotive interiors.

INNOVERA™ is not just a fabric; it is a cutting-edge resource that symbolizes a new era in material design, representing a blend of sustainability and high performance. Made entirely from plant-based proteins, biopolymers, and recycled rubber, INNOVERA™ boasts over 80% renewable carbon content. It aims to replicate the aesthetics and tactile qualities of traditional leather while significantly reducing environmental impact.

At the heart of the exhibit will be an exclusive black bucket seat, designed specifically for Mercedes-Benz vehicles. This seat, along with other innovative products crafted from INNOVERA™, will allow visitors to engage with the material up close, exploring its textures, colors, and finishes. Modern Meadow’s commitment to sustainability shines through this partnership, as they redefine the possibilities within automotive and lifestyle design.

In addition to the Mercedes-Benz seat, attendees can look forward to viewing other unique products at the exhibit, including a custom-made men's convertible vest designed by acclaimed Hong Kong designer Karmuel Young, and various interior chairs also fashioned from INNOVERA™. Each product demonstrates the versatility and adaptability of this material, suitable for diverse applications across fashion, furniture, and more.

David Williamson, PhD and CEO of Modern Meadow, expressed enthusiasm about the event, stating, "We are building partnerships like these within the automotive, lifestyle, and interiors segments to demonstrate that INNOVERA™ is designed to beautifully adapt to every creative and functional vision. This one versatile material offers infinite expressions, following a sustainable and innovative approach."

Modern Meadow will also launch an online shop at the event, making it easier for companies to purchase material panels and experience INNOVERA™ first-hand. This initiative will enable brands and designers to engage with the product and begin the co-creation process for custom materials. Visitors to the exhibit in Hall 4, D1-3, E2, can touch, feel, and even smell the materials, thus enhancing their understanding and appreciation of INNOVERA™.

Furthermore, during the period of September 23-30, customers using the code INNOVERA20 on the online shop will receive a 20% discount on their sample purchases, making it more accessible for designers and companies eager to explore sustainable options in their product lines.

The INNOVERA™ material has been engineered to integrate seamlessly into existing manufacturing and supply chain processes, offering a hassle-free experience for tanneries and brands looking to innovate. As stated by Frank Fiedler, CEO of Heller-Leder and Helcor-Leder-Tec, "Our partnership with Modern Meadow is helping us grow as INNOVERA™ easily slips into our existing leather supply chain. It positions us well for the future and new markets."

Overall, Modern Meadow is committed to leading the charge in sustainable design, making strides in transforming not just materials but also the future of various industries. The showcasing at Lineapelle Winter serves as a testament to their vision and commitment to redefining what is possible through innovative design.

For more information on INNOVERA™ and to explore its vast applications, visit innovera-world.com or check out their Instagram and LinkedIn pages for updates and insights into the latest in sustainable design.