Celebrating 20 Years of Ito Confectionery's Tart Series: A Sweet Journey

Celebrating Two Decades of Delicious Tarts

Ito Confectionery, based in Tokyo’s Kita Ward, is marking a significant milestone this year: the 20th anniversary of its popular tart series featuring strawberry and blueberry flavors. Launched in 2006, these delectable treats have charmed customers with their moist tart crust and vibrant jam filling.

From the beginning, Ito Confectionery committed to preserving the original deliciousness while also adapting to the changing tastes of various generations. CEO Keisuke Yamazaki expressed heartfelt gratitude to the loyal customers who have supported the brand over the years, emphasizing the company’s dedication to creating products that generate smiles and unforgettable memories.

To celebrate their 20th anniversary, Ito Confectionery has planned an array of exciting events aimed at engaging consumers and delighting their taste buds. Below are highlights of the promotional activities scheduled for the spring of 2026:

Seasonal Flower-Inspired Initiatives

In recognition of the blooming flowers that early spring brings, Ito Confectionery will host special sampling sessions featuring its signature flower-shaped tarts.

1. Okazaki Cherry Blossom Festival
Dates: March 28-29, 2026
Venue: Okazaki Castle Park and surrounding areas
Visitors can enjoy free samples at a designated booth each day (5,000 pieces available).

2. Ueno Cherry Blossom Festival
Dates: April 4-5, 2026
Venue: Shinobazu Pond area in Ueno Park
Sample distribution of 10,000 pieces available each day.

3. Osaka Maishima Seaside Park Nemophila Festival
Dates: April 25-26, 2026
Venue: Maishima Seaside Park
Attendees can receive 5,000 samples each day.

Note: Events may be canceled due to inclement weather or if supplies run out before the scheduled end time.

Collaboration with Local Professional Soccer Team

In addition to the sampling events, Ito Confectionery will collaborate with Mito Hollyhock, the professional soccer team based in Ibaraki, where the company’s production facility is located. The following sampling will occur during their games:

1. Match against Kashima Antlers
Date: April 4, 2026 (around 10:00 AM)
The first 3,000 attendees will receive one tart each.

2. Further Sampling Opportunities
Expected at other home matches in May 2026.

Similar conditions for cancellation and supply replenishment apply.

A Legacy of Quality

Ito Confectionery’s evolution over the past two decades has been remarkable. The design of their tart packaging has transformed over the years; from a traditional round shape to the flower-shaped tarts that consumers enjoy today, the brand embodies a commitment to both quality and aesthetic.

The journey of Ito Confectionery has not only been about producing delicious tarts but also about creating a genuine connection with customers. As they move forward, the company pledges to continue nurturing this bond while sharing the unchanged, delightful taste of their creations.

Ito Confectionery aims to involve consumers directly in more events, ensuring future generations can enjoy these special flavors. Loyal customers can look forward to more engaging experiences with their beloved strawberry and blueberry tarts. The dedication seen in every bite reflects the ethos of the company—one that stems from a passion for crafting unforgettable sweets.