#Japan #Shibuya #SANKYO #Miyashita Park #KUGITAMA

Embrace Summer at the "Kugiyama Summer Festival"

SANKYO, a key player in the entertainment industry, is excited to announce the launch of the "Kugiyama Summer Festival." Beginning on August 29, 2026, this unique pop-up experience will be held at MIYASHITA PARK in Shibuya, where guests can immerse themselves in the vibrant world of gaming and summer festivities.

As part of SANKYO's "KUGITAMA" initiative, the festival aims to engage visitors by providing them easy access to gaming machines often seen in traditional settings. The festival is not just about gaming; it's an immersive experience for family and friends to enjoy together during the hot summer days.

Free Shaved Ice for All!

To help you beat the heat, the festival will generously provide free, refreshing shaved ice to all participants. Visitors can challenge themselves in three mini-games—"Grab Challenge," "Smart Ball Challenge," and "V Challenge." For each game completed, participants can upgrade their shaved ice creations with a variety of colorful syrups, fruits, and whipped cream, allowing them to craft their personalized indulgence.

These mini-games are designed to be quick and accessible, making them perfect for both children and adults. It provides a delightful break in your shopping day or an enjoyable family outing.

Exclusive 3D Stickers for Feedback

Attendees will have the opportunity to receive a special, original 3D sticker by participating in an on-site survey. This limited edition sticker features designs inspired by SANKYO's charming characters and nostalgic gaming machines. It’s a unique token that can be attached to notes, smartphones, or planners, making it a much-coveted item for collectors and fans alike.

Shop Exclusive KUGITAMA Merchandise

In celebration of this festival, various exclusive KUGITAMA merchandise will be available for purchase, including acrylic charms adorned with SANKYO characters and fruit-patterned handheld fans. This is a great opportunity to grab unique items while enjoying the festivities.

Try Your Hands-on Feather Machines!

The festival will also feature a free experience corner for traditional feather-style gaming machines. No prior experience is necessary! With the assistance of friendly staff, visitors can explore how to play various games with ease, making this a perfect chance for beginners and experienced gamers alike.

Featured Machines Include:

• - Magic Carpet I
• - Robo-Ski I
• - Ganeko Oyaji II
• - All-Star II
• - Takoyaki SP
• - Workman
• - Uchi no Pochi I

Also on Display:

• - P Feather BASTARD!! - Dark Destruction Deity -
• - Retro Amusement Machines

Event Details

• - Name: Kugiyama Summer Festival
• - Dates: August 29 (Saturday) - September 6 (Sunday), 2026
• - Hours: 12:00 PM - 8:00 PM
• - Location: MIYASHITA PARK Park in Park, 6-20-10 Jingumae, Shibuya, Tokyo 150-0001
• - Entry Fee: Free

For more information, please visit the official festival website: Kugiyama Summer Festival Website.

What is the KUGITAMA Project?

The KUGITAMA project aims to promote the intrinsic fun of gaming machines that use nails and balls while addressing the declining interest in traditional gaming. By engaging more people, SANKYO hopes to revitalize this popular form of entertainment and carry on its legacy for future generations.

To learn more about the KUGITAMA Project, check their dedicated site: KUGITAMA Project Site.