#Japan #Tokyo #sustainable tourism #JTB Group #JATA SDGs

JTB Group's Outstanding Achievement at the 3rd JATA SDGs Awards

In a remarkable display of commitment to sustainability, JTB Corporation received multiple accolades at the 3rd JATA SDGs Awards, organized by the Japan Association of Travel Agents (JATA). The company secured one Excellence Award, one Special Award, and four Encouragement Awards, showcasing its dedication to advancing the Sustainable Development Goals (SDGs) in the travel industry. Additionally, Okinawa JTB received a Special Award in the cultural category, contributing to a total of seven awards for the JTB Group.

The JATA SDGs Awards aim to recognize outstanding initiatives that contribute to achieving the SDGs, encouraging similar efforts within the tourism sector. The various projects undertaken by the JTB Group across management, culture, socio-economics, and environmental areas exemplify the group's comprehensive approach to sustainability.

Award Winners and Their Initiatives

1. Management Category: Excellence Award

Project Title: Transforming Local Challenges into Treasures

• - Initiative: The opening of the SICS Sustainable Lounge at Setouchi, where local challenges caused by climate change are transformed into community assets.
• - Presented By: JTB Takamatsu Branch
• - More Information: SICS Lounge

2. Management Category: Special Award

Project Title: Sustainable Tourism Promotion through GSTC Certification

• - Initiative: This project focuses on driving sustainable tourism by obtaining GSTC certification and engaging the tourism industry in transformative efforts.
• - Presented By: JTB Group Headquarters, Sustainability Team
• - More Information: JTB GSTC News

3. Cultural Category: Special Award

Project Title: Sustainable Tourism Content Blending Tradition and Innovation

• - Initiative: A project aimed at preserving Ryukyu performing arts while promoting regional revitalization.
• - Presented By: Okinawa JTB
• - More Information: Ryukyu Arts

4. Cultural Category: Encouragement Award

Project Title: New Discoveries in Shuzenji: Unveiling Two Treasures

• - Presented By: JTB Shizuoka Branch

5. Socio-Economic Category: Encouragement Award

Project Title: Potential Meets You (PMY) Academy, A Metaverse Experience Platform

• - Presented By: JTB Business Solution Division, Outer Communication Promotion Team
• - More Information: PMY Academy

6. Environmental Category: Encouragement Award

Project Title: Green Meetings & Events - Co-Creation Model

• - Presented By: JTB Business Solution Division, Second Business Department
• - More Information: Green Events

7. Environmental Category: Encouragement Award

Project Title: Lost Travel Can

• - Presented By: JTB Business Solution Division, Third Business Department
• - More Information: Lost Travel Can

Looking Ahead

With this recognition, JTB Group is more motivated than ever to strengthen its initiatives towards achieving the SDGs. The group aims to further propagate and expand sustainable tourism, aspiring to create a peaceful and enriched society through interaction. As more people engage in tourism, the challenges related to local communities, human rights, and the environment can be addressed and transformed into opportunities for development. JTB Group is committed to leading this transformative journey in tourism that aligns with sustainable practices.