#United States #Southern Glazer's #McCormick Distilling #Holladay Distillery #Weston, Missouri

Holladay Distillery and Southern Glazer's Wine & Spirits Join Forces

In a significant move for the spirits industry, Holladay Distillery, situated in Weston, Missouri, has announced a partnership with Southern Glazer's Wine & Spirits. This agreement, effective May 1, 2026, marks a pivotal expansion of Holladay's reach across various key U.S. markets, setting the stage for a new era in distribution.

Expanding Horizons

With this partnership, Southern Glazer's will take the helm as the distributor for the Holladay Distillery and McCormick Distilling Company’s extensive spirits portfolio. This includes well-regarded brands such as Holladay Bourbons and Five Farms Irish Cream Liqueur. The states encompassed by this distribution expansion are Delaware, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Minnesota, Missouri, Nebraska, North Dakota, Oklahoma, Rhode Island, South Dakota, and Texas.

Strategic Significance

Patrick Fee, Vice President of Sales & Marketing at Holladay Distillery, expressed confidence in the partnership, highlighting Southern Glazer's remarkable reputation for long-term brand building and their unmatched distribution capabilities. "Southern Glazer's brings an unparalleled combination of scale, sophistication, and strategic insight," Fee remarked. This collaboration will not only deepen Holladay's market presence but is also expected to enhance brand visibility and growth potential through Southern Glazer's industry-leading reach.

Historical Legacy

Holladay Distillery is steeped in history, being one of the oldest businesses in the greater Kansas City area, having been established in 1856. The distillery prides itself on its rich heritage and continues to innovate within the premium spirits segment. McCormick Distilling Company has been actively focusing on premium innovation, ensuring that its current range reflects modern consumer preferences while still honoring tradition. The resurgence of Holladay Bourbon, aged traditionally, embodies this commitment to quality and authenticity.

A Promising Future

Matthew Metz, President of Southern Glazer's Central Region, mirrored Fee's enthusiasm, stating, "We're excited to bring Holladay Distillery and McCormick Distilling Company's incredible portfolio to more consumers. Their legacy of craftsmanship and strong lineup of premium brands aligns with our commitment to delivering exceptional products and service. Together, we see meaningful opportunities to drive growth and expand distribution in key markets."

Commitment to Quality

The partnership with Southern Glazer's is expected to bring enhanced access and sustained support for both on- and off-premise accounts. This will ensure that Holladay's and McCormick's brands are positioned for continued visibility and sales growth.

Southern Glazer's, recognized as the world's leading distributor of beverage alcohol, is dedicated to building brands that resonate with consumers. With their expansive operations in 47 U.S. markets and global reach, their partnership with Holladay Distillery is poised to shake up the spirits industry.

As both companies move forward, they remain committed to innovative marketing approaches and responsible consumption, exemplifying a modern approach to the timeless tradition of distilling. For further information, follow Holladay Distillery and Southern Glazer's on their respective social media platforms.

In conclusion, this partnership marks a proactive step in the spirits market, promising exciting growth opportunities while honoring the storied heritage of Holladay Distillery and McCormick Distilling Company.