Baja California Sur Implements EMBRACE IT Initiative for Sustainable Tourism Development

Embracing Sustainability in Tourism



In a pioneering step towards sustainable tourism, the government of Baja California Sur has launched the EMBRACE IT initiative, which introduces a tax on foreign visitors to the state. This strategy aims to enhance local tourism infrastructure while promoting environmental conservation and community development.

The EMBRACE IT Tax Details


Effective from June 30, 2025, foreign visitors who stay in Baja California Sur for more than 24 hours will be subject to a tax of $470 MXN (approximately $25 USD) per person. Travelers can conveniently make the payment online via the Travelkore platform, and they are required to present their proof of payment upon entry and exit at all major access points, including the airports in Los Cabos, Cabo San Lucas, La Paz, and Loreto.

Purpose and Benefits


The tax collected through the EMBRACE IT initiative is designed to support three primary areas:
1. Environmental Protection - Funds will contribute to local conservation efforts, ensuring that the region's unique ecosystems are preserved for future generations.
2. Infrastructure Improvement - The initiative will help enhance tourism facilities, providing better services and amenities for visitors, which will in turn benefit the local economy.
3. Social and Cultural Projects - Proceeds will also assist in funding community-driven projects that aim to uplift the standards of living for local residents and promote cultural exchange.

Mtra. Bertha Montaño Cota, the Minister of Finance and Administration, emphasized the government's dedication to offering memorable tourism experiences whilst ensuring the protection of the ecosystems and the well-being of local communities. "EMBRACE IT is a key tool to achieve this," she stated, highlighting the government's commitment to sustainability.

Implementation Partnership


The implementation of the EMBRACE IT tax is carried out in partnership with Tourist Tax México S.A. de C.V. (TTMX), which utilizes the technology of Travelkore to facilitate the process. TTMX is known for providing efficient technological and administrative solutions for tax collections in tourist areas. Travelkore ensures that the payment process is seamless and compliant with regulatory standards, allowing for both ease and transparency in the collection of the tax.

Community Feedback and Future Outlook


While some travelers may have reservations about additional taxes, many local businesses and community leaders support the initiative. They feel that with proper utilization of the funds, both visitors and residents will benefit from improved facilities, environment, and services, making Baja California Sur not only a prime tourist destination but also a model for responsible tourism.

As the tourism sector continues to recover globally, initiatives like EMBRACE IT reflect a growing awareness and commitment to sustainability. Baja California Sur's effort is timely as destinations seek to balance economic recovery with environmental stewardship.

Conclusion


Baja California Sur's EMBRACE IT initiative represents a significant stride towards sustainable tourism, setting an example for others to follow. By prioritizing the preservation of natural resources and contributing to the enhancement of local communities, it showcases how the tourism industry can evolve responsibly in an increasingly eco-conscious world. Travelers visiting Baja California Sur are now contributing to a cause that fosters not only their enjoyment but also the well-being of the places they explore.

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