Philippe Brochard Appointed as Chairman of Hanshow Advisory Committee

Philippe Brochard Joins Hanshow as Chairman of Advisory Committee

Hanshow, a global player in the Retail Tech sector specializing in digitalization and sustainability solutions for retail points of sale, has made a significant announcement concerning its governance. Philippe Brochard, the former CEO of Auchan Retail France, has been appointed as the Chairman of Hanshow's Advisory Committee. This decision aims to leverage Brochard's extensive expertise in retail strategy and organizational transformation, which he accumulated while leading large industrial and retail groups on an international scale.

A Visionary Leader

Brochard’s appointment symbolizes Hanshow's commitment to innovation, operational excellence, and sustainable development within the retail industry. His strategic insight into the evolution of commerce aligns perfectly with Hanshow’s mission to challenge and redefine traditional retail models. Known for his ability to anticipate changes in the market, Brochard will be pivotal as Hanshow continues to grow and adapt to the ever-changing landscape of retail technology and consumer experiences.

With over 20 years of experience, Brochard’s background includes key positions at prominent companies such as Renault and Alstom Transport before he took the helm at Auchan in 2021. His role at Auchan was marked by significant achievements in overseeing operations until March 2024, after which he founded Régénération, a consultancy aimed at guiding businesses through pathways of sustainable transformation and performance.

Commitment to Technological Innovation

During his tenure at Auchan, Brochard cultivated an expertise in international development and innovation, which he is now poised to bring to his new role at Hanshow. Under his leadership, the Advisory Committee is expected to focus on the future of retail, how data and technology can enhance customer experiences, and the importance of sustainability in retail operations. "Assuming the presidency of Hanshow's Advisory Committee fully aligns with my desire to support international technology firms that fundamentally rethink retail models. Hanshow plays a key role in transforming sales points by integrating technological innovation with economic performance and sustainability issues," Brochard commented.

Hanshow views this appointment as a strategic advancement in both its governance structure and the deployment of its long-term vision. As the retail industry evolves towards more digital, responsible, and performance-oriented models, this leadership change comes at a crucial juncture. Hanshow's innovative solutions in areas such as electronic shelf labels and digital retail solutions are set to greatly benefit from Brochard's insights and guidance.

As Hanshow continues to innovate and adapt to market demands, Brochard's strategic leadership will undoubtedly be an asset in navigating the future of retail technology. His combined experience in operational management and strategic foresight positions him as a critical driver for Hanshow's aspirations in the retail sector.

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Agency GOODMiNDErika NARDEUX
Press Officer of Hanshow
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Philippe Brochard Portrait