Chicken of the Sea Leads U.S. Tuna Market with MSC Certification Commitment

Chicken of the Sea Leads the Way in Sustainable Tuna Production

In a significant announcement on World Tuna Day, Chicken of the Sea International, owned by Thai Union Group, has declared its commitment to achieving 100% Marine Stewardship Council (MSC) certification for all its tuna products by the end of 2026. This milestone makes Chicken of the Sea the first major brand in the U.S. tuna market to ensure that all its retail tuna products carry the MSC's blue fish ecolabel, guaranteeing their commitment to sustainable practices within the seafood industry.

The move stands as a testament to Chicken of the Sea's ongoing dedication to environmentally responsible fishing. With this certification, each canned and pouched tuna product will be sourced from fisheries that adhere to the MSC's rigorous sustainability standards. These standards ensure that the fishing practices employed are aimed at maintaining healthy tuna populations while minimizing impacts on the seas and ecosystems.

"This certification is not just a marketing label; it's a testament to our responsibilities toward the oceans and the community at large," said Andy Mecs, President of Chicken of the Sea International. By securing this certification, the brand aims to provide consumers with the assurance that their tuna is both safe to consume and sustainable.

For over ten years, Thai Union, the parent company of Chicken of the Sea, has put significant resources into improving tuna fisheries through partnerships with fishing experts, vessel owners, and governmental bodies. Their collective efforts have influenced about 10% of the world’s tuna catch, showcasing a successful model of collaboration aimed at sustainability.

The certification will not only benefit Chicken of the Sea but also enhances their contribution to Thai Union's SeaChange 2030 initiative—an overarching plan that aims to reshape sustainability across the seafood industry by the year 2030. This initiative focuses on marine ecosystem health and community resilience, addressing some of the most pressing needs of our oceans today.

Laura McDearis, U.S. Program Director of the Marine Stewardship Council, expresses enthusiasm about this milestone, welcoming Chicken of the Sea as a leader in the seafood sector. "Today's announcement is a crucial step toward recognizing fisheries around the globe dedicated to sustainable fishing practices. It supports the preservation of healthy oceans and abundant seafood for future generations," she stated.

As Chicken of the Sea embarks on this transformative journey, they remain committed to their mission of providing convenient and affordable protein options for households. With a legacy spanning over a century, the brand offers a wide array of seafood products, including tuna, salmon, clams, and sardines, available in a variety of formats and packaging options. They emphasize the importance of making good food accessible while ensuring that their operations are aligned with environmentally friendly practices.

Looking ahead, consumers can anticipate seeing the MSC certification prominently displayed on all Chicken of the Sea products within the next few years. The transition to sustainable practices is a key focus for the company, as they believe that true health and wellness are not only achievable for individuals but also for our planet.

For more information about the full range of Chicken of the Sea products and their commitment to sustainability, visit Chicken of the Sea's Website or follow them on social media platforms like Instagram, Facebook, and TikTok.

With this bold commitment, Chicken of the Sea sets a new standard for accountability within the seafood industry and inspires other brands to consider their impact on marine environments and sustainable sourcing practices as well.