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Hisense Elevates Fashion and Culture with Groundbreaking Campaign for Devil Wears Prada 2

Hisense, a leading brand in television displays, is making waves by redefining the intersection of innovation and aesthetics through a unique collaboration with the much-anticipated film Devil Wears Prada 2, set to hit theaters on May 1. This campaign introduces Hisense's pioneering RGB MiniLED display technology into the heart of the fashion and cultural realms, marking a significant step in the evolution of display technology in lifestyle spaces.

The strategic partnership was unveiled at the world premiere of Devil Wears Prada 2, showcasing Hisense RGB TVs integrated into a major global red carpet setting that exemplifies narrative storytelling and captivates global cultural attention. This premiere activation illustrates how next-generation display technology is becoming essential in spaces where visual expression, fashion, and cinematic design take center stage.

At the core of this campaign is the latest evolution of Hisense's RGB MiniLED, which not only enhances color accuracy, brightness, and contrast depth but also enables displays to cater to the demands of visually sophisticated environments with an emphasis on design. As screens increasingly become part of broader aesthetic experiences, Hisense presents its televisions as more than mere entertainment devices - transforming them into design-forward elements of contemporary culture. In the new film, Hisense television screens appear in the iconic offices of Runway, reinforcing the brand's presence in one of the fashion industry's most recognized settings.

This move into the fashion and cultural arena reflects a wider shift in the perception and application of display technologies, as they become central to lifestyle narratives. Hisense continues to accelerate the rollout of its latest product line, including the new UR9 series designed to deliver flagship-level picture performance to a broader audience. By expanding RGB MiniLED technology into the realms of fashion and culture, Hisense is redefining the role of television - merging technology, design, and modern lifestyle in innovative and unexpected ways.

About Hisense

Founded in 1969, Hisense is a globally recognized leader in home appliances and consumer electronics, operating in over 160 countries. The company specializes in providing high-quality multimedia products, appliances, and smart IT solutions. According to Omdia, Hisense is ranked first in the global market for televisions with screen sizes of 100 inches and above from 2023 to 2025. As the creator of RGB MiniLED, Hisense remains at the forefront of innovations in this next-generation technology. As the official sponsor of the FIFA World Cup 2026TM, Hisense engages in global sports partnerships, connecting with audiences worldwide.

About the Movie Devil Wears Prada 2

Twenty years after the iconic characters Miranda, Andy, Emily, and Nigel, Meryl Streep, Anne Hathaway, Emily Blunt, and Stanley Tucci return to the fashionable streets of New York and the stylish offices of Runway in Devil Wears Prada 2, the highly anticipated sequel from 20th Century Studios. Directed by David Frankel, the film is scripted by Aline Brosh McKenna, produced by Wendy Finerman, with executive producers Michael Bederman, Karen Rosenfelt, and Aline Brosh McKenna.