Electrolux and Brandon Miller Inspire Kids on Earth Day with Food Heroes Program

Inspiring Future Changemakers with Sustainable Nutrition

On Earth Day, Electrolux Group, through its Food Foundation, hosted a remarkable event at their Charlotte headquarters, bringing together NBA star Brandon Miller and local third-graders from Mallard Creek STEM Academy. The initiative aimed to cultivate a younger generation equipped with knowledge about food choices and their impact on personal health and the environment.

This engaging Food Heroes event was more than just a cooking session; it served as an interactive and hands-on learning experience where children discovered the origins of food, the importance of reducing waste, and ways to adopt sustainable eating habits. As a highlight, Brandon Miller joined the students in the kitchen, sharing insights on how nutritious eating fuels success in both sports and academics.

Patrick Minogue, head of Electrolux Group North America, emphasized the company's commitment to empowering children to make informed food choices that benefit not just themselves but also the environment. He stated, "Educating the next generation about sustainable nutrition is an important part of our purpose to shape living for the better. Through Food Heroes and partnerships like this one, we're investing in long-term impact that starts with children and extends to communities worldwide."

Brandon Miller also expressed his enthusiasm for the program, reinforcing that healthy eating goes beyond physical well-being, impacting overall performance in life. "I want these kids to know that eating well isn't just about being healthy — it's about being your best self, on the court, in the classroom and in life," Miller remarked. This sentiment aligns perfectly with the mission of the Team Miller Foundation, which focuses on supporting underserved and at-risk communities, making their collaboration with Electrolux a natural fit.

Since its inception in 2019, the Food Heroes initiative has positively influenced over 400,000 children across more than 40 countries. It empowers kids with crucial skills regarding food through engaging educational programs, hands-on activities, and practical nutrition advice. To further extend its reach, Electrolux provides the open-source Food Heroes Toolkit free of charge, aimed at parents, educators, and community leaders who seek to impart knowledge about the interplay between food and environmental stewardship.

Electrolux Group has been a leader in the global appliance industry for over a century, constantly pursuing innovations that enhance sustainability within society. The company sells household products in nearly 120 markets, with North America making significant contributions, generating $4.6 billion in sales in 2025 and employing over 9,000 individuals. Their commitment to creating better living experiences continues to resonate through initiatives like the Food Heroes, setting the stage for a more environmentally conscious future.

Through events like the one held on Earth Day, Electrolux and its partners are not only educating children about food and sustainability but also inspiring a new generation of advocates for the planet. By focusing on young minds today, they are fostering a more informed and responsible global citizenry, ensuring a healthier planet for tomorrow's inhabitants.