#Japan #Minato #Toita Women's College #Nittoh Tea #Imagination Flavor

The Birth of Imagination Flavor Set

In an innovative fusion of academia and industry, Toita Women's Junior College located in Tokyo, has teamed up with Mitsui Norin Co., the company behind the Nittoh Tea brand, to unveil a fresh new product: the Imagination Flavor Set. Official orders for this exciting set kick off on June 6, 2025, through the official Nittoh Tea online shop.

A Collaborative Creation

The Imagination Flavor Set is a product born out of a collaborative project that invites students from Toita Women's Junior College to contribute their ideas for the Z Generation. This initiative witnessed participation from over 400 first-year students, divided into 88 teams, each presenting their creative concepts in a contest format.

The selected top idea served as the foundation for developing the product's concept, contents, and unique drink recipes. After multiple meetings and tasting sessions, two distinct versions of the Imagination Flavor Set were finalized. The packaging features original illustrations created by the students, capturing the essence of the two flavor concepts.

Evoking Curiosity Through Naming

In a bold move, the product names purposely avoid straightforward tea-related themes, instead inciting curiosity with titles that spark imagination: “A Single Petal of Love and the Spirit of Support — Love’s Delusion” and “Letters from the Sleeping Beauty and the Pipe Organ Fairy.” This branding effort aims to engage not just Generation Z, but also seasoned tea enthusiasts, presenting tea in a refreshing new light.

Explore the Two Enchanting Sets

Each set invites mixology through recipes created in collaboration between the students and the Nittoh Tea staff, leading to an array of unique flavor combinations and elaborate original illustrations inspired by the flavors. Customers will receive these delightful tea sets wrapped in specially designed boxes suitable for summer, complete with recommended recipes.

Set 1: A Single Petal of Love

Student Comments: The light and refreshing taste offers a summer-like feeling, reminiscent of love and youth. The set encapsulates those bittersweet emotions of supporting a dearly loved person during the final summer of youth.

Contents:

• - Green Tea with Muscat (10 bags)
• - Honey Lemon Tea (10 bags)
• - Salty Lychee (8 sticks)
• - Apple Tea (180g)
• - Lemonade Base (490ml)
• - Relax Chamomile (10 bags)

Price: ¥2,200 (including shipping and tax)

Set 2: Letters from the Pipe Organ Fairy

Student Comments: Inspired by a blissful fruit tea sangria, this set evokes a sense of grandeur and classic beauty. The imagery of a majestic pipe organ conjures a dreamy fairy-tale world.

Contents:

• - Blissful Fruit Tea Sangria (8 sticks)
• - Blissful Melting White Peach & Golden Peach (8 sticks)
• - C& Lemon (8 sticks)
• - Salty Lychee (8 sticks)
• - Apple Tea (180g)
• - Original Milk Tea Base (480ml)

Price: ¥2,200 (including shipping and tax)

About Toita Women's Junior College

Founded in 1902 in Minato, Tokyo, Toita Women's Junior College originated as a sewing school. It now offers specialized education that fosters expertise and practical skills through its departments in Fashion Arts and International Communication. Students gain hands-on experience through autonomous projects in collaboration with businesses and local communities.

For more on Toita Women's College, visit: Toita College Website

Purchase Details

The Imagination Flavor Set will be available at the official online shop, Nittoh Tea TeaMart. Visit the special feature page at Nittoh Tea Mart.

About Nittoh Tea TeaMart

Opened in 2021, Nittoh Tea TeaMart is the official online outlet for the Nittoh Tea brand. It not only offers Nittoh products for purchase but also includes seminars on tea knowledge, tips on enjoying tea, and exclusive member benefits.

Visit Nittoh Tea TeaMart here: Nittoh Tea Mart

About Nittoh Tea

Nittoh Tea, launched in 1927 as Japan’s first domestic tea brand, aims to convey the rich flavors of tea to a broader audience at accessible prices, continually adapting to the changing times.

For more about Nittoh Tea, visit: Nittoh Tea Website

About Mitsui Norin

Founded in 1909, Mitsui Norin has been committed to providing high-quality tea products and continues to innovate in various tea-related fields, including extracting functional tea ingredients. Their facilities are located in Fujieda, Shizuoka, and Hokuto, Yamanashi.

Learn more at the Mitsui Norin Official Website

For further details on previous collaborations between Toita Women's Junior College and Mitsui Norin, check: Previous Collaborations